HVAC marketing run by people who also sell heat pumps for a living
Our owner is the Sales & Marketing Manager for Superior CO-OP HVAC and Adirondack Heat Pumps. We know what a January no-heat call is worth, why a maintenance agreement matters in April, and how a homeowner really shops for a heat pump. Here is what that knowledge does for your company.
What hvac & heat pump contractors get from Media Pillars
HVAC marketing from Media Pillars is a monthly program that makes an HVAC or heat pump contractor the company Google Maps, Google's AI Overviews and ChatGPT name for furnace repair, AC installation and heat pump searches in its service towns, then answers every call, text and web chat 24/7 so the emergency call at 9 PM becomes a booked job instead of a voicemail. It runs on your existing website, Google Business Profile and dispatch software, is priced publicly from $197 per month, and is measured in Google Analytics, Search Console and your own call log.
Built for
- Residential HVAC companies with 2–40 techs
- Heat pump and mini-split dealers (Mitsubishi, Daikin, Fujitsu, Bosch)
- Oil and propane dealers adding HVAC service
- Duct cleaning, IAQ and geothermal specialists
Local across Upstate New York, Vermont and the Catskills. Remote for HVAC companies anywhere in the United States.
Sound familiar?
We hear the same four things from HVAC companies in every first call. Each one has a specific fix below.
The phone rings at 9 PM and nobody answers
A no-heat call in January goes to the next company on the list within 90 seconds. Every unanswered call in season is a job you already paid to attract.
Feast in January, famine in April
Peak season is chaos and shoulder season is quiet. Nobody has time to market in February and nobody remembers to in May.
Homeowners ask ChatGPT, not the Yellow Pages
“Best heat pump installer near me” now gets one answer, not ten links. If the AI can't verify you, it names the competitor it can.
Rebates, NYS Clean Heat and cold-climate questions
Buyers show up half-educated by YouTube. If your site doesn't answer the cost, rebate and “does it work at -10°” questions, they call someone who does.
What happens when a homeowner calls at 9:12 PM
Ring, no answer, text-back in under a minute, AI receptionist books the diagnostic into your calendar, tech gets the address. That is the standard we publish for every managed line.
How it starts
Free check, then the HVAC audit
Run the free Online Presence Check for your score on ChatGPT, Perplexity, Gemini and Google Maps. Then a $497 audit covers every town you dispatch to, your Business Profile categories (HVAC contractor, heating contractor, air conditioning repair, heat pump supplier) and your site speed.
Front office on, pages live
Missed-call text-back and the AI receptionist connect to your existing number. Furnace repair, AC installation, heat pump and maintenance-agreement pages go live, one town at a time.
Compound every season
New reviews after every job, seasonal campaigns (tune-ups in September, AC in April, rebates when they change), monthly AI re-checks and GA4 reporting you can read in five minutes.
Everything we do for HVAC companies
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
24/7 AI receptionist trained on HVAC
Knows the difference between a no-heat emergency and a thermostat question, quotes your diagnostic fee, books into Housecall Pro, Kickserv or ServiceTitan, and escalates true emergencies to your on-call tech.
Missed-call text-back
Every missed call gets a text in under 60 seconds while the customer is still holding the phone. The single highest-return fix in the trade.
HVAC SEO and AI search optimization
Service pages per system type, town pages per dispatch area, HVACBusiness and Service schema, and monthly re-checks of what ChatGPT, Perplexity and Gemini say when someone asks for a heat pump installer in your county.
HVAC website that pre-educates buyers
Heat pump cost and rebate pages, a savings calculator, financing, brand pages (Mitsubishi, Daikin, Carrier) and a conversion path from “my furnace died” to “I want a heat pump quote.”
Reviews after every job
Automatic review requests when the work order closes, responses in your voice, and review language that mentions the service and the town so Google and AI connect you to both.
Seasonal email and text campaigns
Maintenance-agreement renewals, tune-up reminders, rebate deadline alerts and shoulder-season offers sent to the customer list you already have.
Customer Wake-Up Campaign
One text campaign to past customers who never bought maintenance. Five booked appointments or the $497 is refunded.
GA4, Search Console and call reporting
Which towns and services produced calls, what the AI assistants said this month, and what changes next. Same reports we run for the Superior CO-OP sales team.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
Every call answered or texted back. Business Profile categories, services and photos corrected. Speed fixes. Baseline AI visibility score recorded.
By day 90
First service and town pages ranking; review count climbing every week; first ChatGPT or Perplexity mentions in your primary town; the Maps pin moving up for “furnace repair” and “heat pump installer” searches.
Six months and beyond
Shoulder-season calendar fed by campaigns, not weather. Growing share of AI recommendations across your county. GA4 shows which pages book, and we double down on those.
Proof from HVAC companies we already serve
Superior CO-OP HVAC
A Mitsubishi Diamond Elite dealer in the Adirondacks. We built the site around the heat pump cost, rebate and cold-climate questions homeowners actually ask, so leads arrive pre-educated; calculator and chat leads land in the CRM with full context and the office is alerted the moment a hot lead asks for a call. Traditional furnace, AC, boiler and water heater services were relaunched with a page architecture that guides buyers toward heat pumps. Monthly GA4 and Search Console reporting drives the plan.
The searches and AI questions we build HVAC companies to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- hvac marketing agency
- hvac seo company
- heat pump marketing
- hvac answering service
- best hvac company near me
- furnace repair Kingston
- heat pump installer Rutland VT
- mitsubishi heat pump dealer near me
- hvac lead generation
- hvac ai receptionist
- hvac website design
- emergency furnace repair near me
- who does ChatGPT recommend for heat pumps in Catskill
Where we work with HVAC companies
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: hvac & heat pump contractors nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions HVAC companies ask us
How is Media Pillars different from other HVAC marketing agencies?
Our owner runs sales and marketing for a Mitsubishi Diamond Elite heat pump dealer and an HVAC co-op in the Adirondacks, so the strategy comes from someone who sees the call board, the close rate and the rebate paperwork every week. Prices are published, plans are month to month, you own every asset, and fourteen written guarantees carry remedies.
Does the AI receptionist actually work for HVAC emergencies?
Yes. It is trained on your services, your diagnostic fee and your after-hours policy. A no-heat or no-cool call is identified as an emergency, booked into the first available slot in your dispatch calendar and, if you want, escalated by call or text to your on-call tech. Every call is also transcribed so you can audit it.
Will this work with Housecall Pro, ServiceTitan or Kickserv?
Yes. Bookings, leads and review requests connect to the field-service software you already run. There is no migration.
How do we get ChatGPT and Google's AI to recommend our HVAC company?
AI assistants recommend businesses they can verify: a complete Google Business Profile with the right categories, consistent name-address-phone across directories, recent reviews that mention the service and town, and website pages with structured data that answer real questions. We build all of that and re-check the assistants monthly. There is no way to buy the mention.
What does HVAC marketing cost with Media Pillars?
Front-office plans start at $197/mo (Never Miss a Lead) and $397/mo (Front Office AI, includes the receptionist). Get Found Everywhere at $897/mo adds the AI Visibility Foundation SEO program; Market Leader at $1,297/mo adds Growth. Standalone SEO/AI programs run $597–$1,497/mo. Websites are flat, from $997. Every price is published and there are no contracts.
Can you help us sell more heat pumps, not just repairs?
That is our specialty. Rebate and NYS Clean Heat pages, a savings calculator, brand pages, financing and a follow-up sequence that nurtures the furnace-repair customer toward a replacement quote. It is exactly what we run for Superior CO-OP HVAC and Adirondack Heat Pumps.
Do you only work with HVAC companies in New York?
No. We are headquartered in Granville, NY and serve the Capital Region, Adirondacks, Catskills and Vermont in person, and HVAC companies anywhere in the United States remotely. Everything, including onboarding, runs over video, phone and shared accounts you own.
See how HVAC companies like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee