Know Exactly Which Marketing Brought the Phone Call
Most small-business analytics accounts are either empty or measuring the wrong things. We have spent a decade inside Analytics and Search Console fixing that.
What it is
Analytics and reporting means measuring what your website and marketing actually produce — visits, calls, form fills, bookings — and where each came from. Media Pillars installs and configures Google Analytics 4, Google Search Console and conversion tracking, then delivers a monthly report written in plain language with the three things worth acting on.
Who it's for
- Owners who spend on ads and can't tell what worked
- Businesses with more than one website or location
- Anyone planning an SEO program
What you get
GA4 configured properly
Events for calls, forms, chats and bookings; spam and bot traffic filtered.
Search Console connected
Indexing health, query data and page performance reviewed monthly.
Call and form attribution
Know whether a lead came from Google, Facebook, your newsletter or a referral.
A one-page monthly report
What changed, why it changed, and what we're doing next.
Dashboards you can open any time
Live views for owners who like to look.
Quarterly review call
A 30-minute conversation about the numbers and the plan.
How it starts
Audit the tracking
We find what is missing, broken or double-counted.
Rebuild it
Clean GA4 property, correct goals, Search Console verified, call tracking added.
Report monthly
Reports arrive by email; questions are answered the same day.
Pricing
Monthly plans are month to month with 30 days' notice. One-time work is a flat rate quoted in writing.
Analytics & Reporting
GA4, Search Console and call tracking configured, monthly report, quarterly call. Bundle with advisory for $697/mo.
Book your 15-minute walkthroughPair it with a monthly plan
Most clients run this alongside Front Office AI ($397/mo) so calls, texts and bookings are handled by the same system. See every plan side by side.
Compare all plansIf You Cannot Measure It, You Are Guessing
Google Analytics 4 and Search Console are free, and together they answer the only marketing questions that matter: who found you, how, on which page, and what did they do next. Search Console shows the queries and rankings that bring people in; GA4 shows what happens after they land.
The catch is that GA4 out of the box tracks almost nothing useful. Phone taps, form fills, chat starts and booking clicks all have to be configured as conversions — and on most small business sites, they never were. The owner sees traffic numbers that mean nothing and makes spending decisions blind.
We configure both properly, wire every call and form into them, and send you one page a month that says: this produced jobs, this did not, here is what we are changing.
What You Get
Handled end to end.
GA4 Setup Done Right
Conversions for calls, forms, chat and bookings; spam filtered; your own visits excluded. Numbers you can actually trust.
Search Console Wired In
Sitemaps submitted, coverage errors fixed, and query data flowing so you can see exactly what Google shows you for — and where you rank.
Call and Form Tracking
Every phone tap and form submission tracked to its source page and channel, so a ringing phone can be traced back to the marketing that caused it.
One-Page Monthly Report
Calls, leads, top pages, top queries, movement against last month — in sentences, not dashboards. Read it in three minutes.
Quarterly Review Call
Every quarter we walk the trend with you and agree what to change. Reporting that never changes anything is decoration.
Alerts When Something Breaks
Traffic drops, tracking failures and Search Console errors flagged to us — and fixed — before they cost you a month of data.
Built for Owners Making Real Spending Decisions
If you spend more than $500 a month on any marketing, tracking pays for itself immediately.
- Businesses running Google or Facebook ads
- Anyone paying for SEO and wondering if it works
- Owners choosing where next year’s budget goes
- Businesses with a new website and no baseline
- Franchises reporting numbers up the chain
- Anyone whose agency sends reports they cannot read
Serving Upstate New York, Vermont and the Catskills
Media Pillars LLC is a NYS-certified Service-Disabled Veteran-Owned Business based in Granville, NY. We serve businesses in Glens Falls, Saratoga Springs, Queensbury, Albany, Schenectady, Troy, Lake George, Whitehall, Granville, Salem, Cambridge, Hudson Falls and Fort Edward, and throughout Washington, Warren, Saratoga, Rensselaer, Albany and Greene Counties — plus Rutland, Manchester, Bennington and Poultney in Vermont, and the Catskills region including Catskill, Saugerties and Hudson.
Everything is remote-managed, so where you are located does not change what you pay or how fast you go live.
Other Media Pillars Services
Consulting & StrategyLocal SEO & AI SearchCRM & Lead ManagementAll Services
Find Out What Your Marketing Actually Returns
Talk to the AI right now and book the tracking audit — we will show you what is invisible today, free.
Talk to Our AI Right Now Call or Text (518) 777-2263
No contracts. Month to month. Start within 7 days of your walkthrough and setup is waived. Plans from $197/mo. Prefer a human? Frank direct: (518) 588-4012.
Common questions
I already have Google Analytics. Why does this matter?
Having the tag installed is not the same as measuring calls and bookings. Most accounts we audit track page views and nothing else.
Is my data private?
Your accounts stay in your ownership. We work as a manager on them, never as the owner.
What's the cost?
$497 setup and $197 a month, or bundled with advisory time for $697 a month.
Do you report on rankings?
Yes, for the towns and keywords in your program, alongside the traffic and lead data.
What is the difference between GA4 and Search Console?
Search Console shows how you appear in Google search: which queries, what position, how many clicks. GA4 shows what visitors do after they arrive from anywhere: pages, calls, forms, bookings. You need both connected to trace a booked job back to the search that produced it.
Why does my GA4 show traffic but no conversions?
Because conversions have to be built — GA4 does not know a phone tap or a form submission matters until someone configures it. That is precisely the setup we do, and it is why most small business analytics are decorative.
Can you track phone calls, not just clicks?
Yes. At minimum we track every tap on your number by page and source. With call tracking enabled we can go further — recording, duration and which marketing channel made the phone ring — using the same platform that runs your missed-call text-back.
Do I own the accounts?
Yes. GA4 and Search Console live under your Google account with us added as a manager. If you ever leave, every byte of history stays with you.
Is this included in your SEO programs?
Yes — every SEO program and the Market Leader plan include full tracking and monthly reporting. Standalone pricing exists for businesses that only want the measurement layer.
My agency already sends me reports. Why is this different?
Most agency reports are dashboard exports designed to justify the invoice. Ours is one page that says what produced revenue and what we are changing because of it. If your current report cannot answer that, it is not a report.
Does ChatGPT recommend your business — or your competitor?
Free 30-second check on ChatGPT, Perplexity and Gemini. Your score on screen, a PDF report in your inbox, and the exact fix.
Try the assistant, then decide about analytics & reporting
Call or text the AI line, or chat right here. It will book your 15-minute walkthrough on its own — that's the demo.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee