Retail and e-commerce marketing for the shop that sells in person and online from one inventory
Shoppers now ask ChatGPT for “best handmade cutting board” and Google shows a product grid before any store. Your products have to be readable by machines, your store has to be fast and secure, and your in-person customers have to become repeat online buyers. We build and run that for makers, boutiques and dealers.
What retail shops & online stores get from Media Pillars
Retail and e-commerce marketing from Media Pillars is a monthly program for retail shops, makers and online stores that builds or fixes a WooCommerce or Square store running from one inventory, structures product pages with schema so Google Shopping, Google AI Overviews and ChatGPT can read and recommend them, protects the store's speed and security, grows product and store reviews, and runs email and text campaigns to customers. Websites and stores are priced flat and publicly, monthly care from $97, with no contract, measured in Google Analytics and store reports.
Built for
- Independent boutiques and specialty shops
- Makers and artisans selling handmade goods
- Dealers with inventory (golf carts, powersports, equipment)
- Studios and service businesses selling gift cards and products online
Local across Upstate New York, Vermont and the Catskills. Remote for retailers anywhere in the United States.
Sound familiar?
We hear the same four things from retailers in every first call. Each one has a specific fix below.
Two inventories, one headache
The shop sells one and the website still shows it in stock. Refunds, apologies and a review you did not need.
Product pages Google cannot read
No schema, thin descriptions, duplicate URLs from filters. Google Shopping and ChatGPT skip you for a marketplace listing.
A store that got hacked or slowed down
Injected spam, plugin conflicts, a cart that breaks on phones. Every hour down is lost revenue and lost trust.
Customers who bought once
A thousand receipts and no email or text program to bring them back for the next season.
One inventory, every channel
WooCommerce and Square in sync: sell it at the counter and the website updates. Product feeds to Google Shopping, structured data for AI assistants, and a checkout that works on a phone in a parking lot.
How it starts
Free check, then the store audit
Free Online Presence Check for AI, Maps and speed, then a $497 audit of your store: speed, security, product schema, feed health, crawl waste from filter URLs and Business Profile.
Build or fix the store
New WooCommerce/Square store from $7,997 flat, or Website Rescue and Store Care for the one you have. Product pages structured for Shopping and AI.
Grow repeat business
Review requests after every order, email and text campaigns by season, monthly AI re-checks for your product categories and GA4 e-commerce reporting.
Everything we do for retailers
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
WooCommerce and Square store development
One inventory across counter and website, product structure buyers understand, shipping and tax done right, gift cards and digital products. Flat price, quoted in writing.
Product SEO and AI shopping visibility
Product and Offer schema, Merchant Center feeds, category pages that rank, crawlers steered away from cart and filter URLs, and monthly checks of which stores ChatGPT names for your products.
Store rescue and security
Injected spam removed at the database level, plugin failures fixed, scanning in place. Website Rescue from $997; Store Care $297/mo with daily backups and a 24-hour malware remedy.
Store speed optimization
Fast product and checkout pages without breaking cart or booking flows. $697, money-back.
Store and product reviews
Requests after every order, responses to every review, honest practices.
Email and text to customers
New arrivals, seasonal collections, restocks and loyalty offers to the customers you already have. Abandoned-cart follow-up included.
Store Care plan
Updates, security, one hour of edits monthly, uptime monitoring and a named human. $297/mo.
GA4 e-commerce reporting
Revenue by channel and product, cart abandonment, campaign results and what the AI assistants said this month.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
Store secure, fast and backed up. Inventory synced. Product schema and feed corrected. Review requests running. Baseline recorded.
By day 90
Product and category pages appearing in Shopping and organic results. Reviews climbing. First repeat-purchase revenue from email and text.
Six months and beyond
AI assistants naming your store for your product categories. Seasonal campaigns forecastable. GA4 shows which products and channels to push.
Proof from retailers we already serve
Catskill Mountain Woodworking
Online and in-shop sales run from one inventory through WooCommerce and Square. Injected spam content was found at the database level and removed with scanning in place to catch repeats, product links resolve correctly for customers, search engines and shopping feeds, and a small maker has an e-commerce partner on call instead of trying to be a developer between orders.
The searches and AI questions we build retailers to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- ecommerce marketing agency
- woocommerce developer
- square online store setup
- retail marketing agency
- ecommerce seo
- product schema for google shopping
- boutique marketing Rutland VT
- online store design
- woocommerce speed optimization
- hacked woocommerce store fix
- retail email marketing
- which store does ChatGPT recommend for handmade goods
Where we work with retailers
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: retail shops & online stores nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions retailers ask us
WooCommerce or Square Online or Shopify?
If you sell in person with Square, WooCommerce synced to Square keeps one inventory and you own the site. Shopify rents you the store. We build WooCommerce and Square stores and will tell you plainly if your situation calls for something else.
How do products show up in Google Shopping and ChatGPT?
Product and Offer schema on every product, a healthy Merchant Center feed, descriptive category pages, reviews, and crawlers kept out of cart and filter URLs so the real pages get indexed. We check the AI assistants monthly for your product categories.
Our store was hacked. Can you clean it without rebuilding?
Usually yes. We find injected content at the database level, remove it, patch the entry point and put scanning and daily backups in place. Website Rescue starts at $997; on Store Care, malware remediation begins within 24 hours at no charge.
What does an online store cost?
E-Commerce Store builds run $7,997–$14,997 flat depending on catalog and integrations, quoted in writing. Store Care is $297/mo. Speed Optimization $697. Every price is published.
Do you handle shipping, tax and gift cards?
Yes: carrier rates, tax configuration, local pickup, gift cards and digital certificates (Bodywork Professionals routes certificates to MindBody automatically).
Can you help a dealer with inventory, not just a boutique?
Yes. KRW Electric Vehicle & Cart Sales in Maryland has run on our care plan for years through inventory, brand and offer changes.
Do you work with stores outside New York?
Yes, remotely nationwide. In person across the Capital Region, Adirondacks, Catskills and Vermont.
See how retailers like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee