Insurance agency marketing that captures every quote request and never lets a renewal slip
Independent agencies win on relationships, but the first contact now happens on Google or in an AI answer, and the quote request that lands in an inbox at 6 PM is gone by morning. We make your agency the one named locally, capture every lead into a system you own, and automate the renewals, reviews and cross-sells that carriers' captive agents already run.
What insurance agencies get from Media Pillars
Insurance agency marketing from Media Pillars is a monthly program for independent insurance agencies that makes the agency the one Google Maps, Google AI Overviews and ChatGPT name for home, auto, business and life insurance in its towns, captures every quote request from web, chat, text and phone into a CRM the agency owns, and automates follow-up, renewal reminders, review requests and cross-sell campaigns. It runs on the agency's existing website and Google Business Profile, respects carrier and state advertising rules, is priced publicly from $197 per month with no contract, and is measured in Google Analytics and Search Console.
Built for
- Independent P&C agencies
- Life, health and Medicare-focused agents
- Commercial and specialty (contractor, farm, trucking) agencies
- Multi-location agencies competing across counties
Local across Upstate New York, Vermont and the Catskills. Remote for insurance agencies anywhere in the United States.
Sound familiar?
We hear the same four things from insurance agencies in every first call. Each one has a specific fix below.
Web leads that sit in an inbox
A quote request arrives at 6:10 PM and the prospect has three other quotes by the time anyone opens it.
Captive agents with corporate marketing budgets
The national brand down the street has a marketing department. You have a producer who also does the website.
Renewals that quietly walk
No touch between binding and renewal means the shopper takes the mailer from the competitor.
Reviews that do not reflect the service
Twenty years of saving clients money and 14 reviews. The next prospect cannot tell.
Every quote request into a system you own
Form, chat or text: the lead is created in the CRM with every detail, the producer is notified instantly, follow-up starts, and the record grows through quote, bind, renewal and review. Kinney Insurance runs this way.
How it starts
Free check, then the agency audit
Free Online Presence Check for AI and Maps visibility, then a $497 audit of Business Profile categories (insurance agency, auto insurance agency, home insurance agency), listings, reviews and site speed across your towns.
Capture everything
Quote forms, chat and text routed into a CRM with instant notification. Missed-call text-back on the agency line. Follow-up sequences by line of business.
Automate the relationship
Renewal reminders, review requests at bind and renewal, cross-sell campaigns, town and line-of-business pages, monthly AI re-checks and GA4 reporting.
Everything we do for insurance agencies
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
CRM and lead capture built for agencies
Every web, chat and text inquiry becomes a contact with full detail; producers notified instantly; pipeline from quote to bind visible on one board. Staff keep using email and the website.
Quote follow-up and renewal automation
Text and email sequences by line of business until bound; renewal touches 60, 30 and 7 days out; cross-sell campaigns to mono-line clients.
Insurance agency SEO and AI search
Home, auto, business, life and specialty pages per town; InsuranceAgency schema; monthly checks of which agencies ChatGPT and Perplexity name in your county.
Missed-call text-back
Every missed call to the agency line gets a text within a minute with a quote link.
24/7 AI receptionist
Answers hours, claims-reporting and certificate questions, collects quote details and books appointments after hours. Never gives coverage advice.
Reviews at bind and renewal
Requested automatically, answered in your voice, never incentivized, compliant with carrier and state rules.
Agency website that converts
Fast, compliant pages by line of business and town, quote forms that route correctly, carrier logos, team bios and claims resources.
GA4 and Search Console reporting
Quotes by line and town, bound business attributed to source, review velocity and AI mentions.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
No web lead unseen. CRM live with every inquiry. Business Profile corrected. Review requests running. Baseline recorded.
By day 90
Faster quote response and higher bind rate from follow-up. Line and town pages ranking. Reviews climbing.
Six months and beyond
AI assistants naming your agency for insurance in your towns. Renewal retention supported by automation. Reporting shows which lines and towns grow.
Proof from insurance agencies we already serve
The Kinney Insurance Agency
No web lead sits unseen: submissions reach the team instantly with every detail included, the agency owns a growing record of its web inquiries instead of a scattered inbox, staff use the tools they already know while the CRM does the bookkeeping behind the scenes, and a foundation is in place for text-back, review and renewal automations.
The searches and AI questions we build insurance agencies to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- insurance agency marketing
- insurance agent seo
- independent insurance agency marketing
- insurance agency near me
- home insurance Lake George
- auto insurance agent Kingston
- insurance agency crm
- insurance lead follow up automation
- insurance agency website design
- business insurance agent near me
- insurance agency reviews
- which insurance agent does ChatGPT recommend in Bennington VT
Where we work with insurance agencies
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: insurance agencies nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions insurance agencies ask us
How do we compete with captive agents' marketing?
Locally. A complete Business Profile, town and line-of-business pages, recent reviews and instant response beat a national brand in your own county. Everything is owned by the agency and compounds.
Is the automation compliant?
Text and email are consent-based with opt-out on every message. Review requests are never incentivized. Nothing under the agency's name goes out without your approval, and the AI receptionist never gives coverage advice.
Will this work with our agency management system?
Leads, bookings and follow-up run in the CRM and connect to your AMS or Google Workspace through integrations; staff keep working in email and the website as they do today.
How does an agency show up in ChatGPT and Google AI Overviews?
AI assistants name agencies they can verify: consistent listings, a complete Business Profile, recent reviews mentioning the line of business and town, and pages with structured data answering real coverage questions plainly. We build that and re-check monthly.
What does insurance agency marketing cost?
Never Miss a Lead $197/mo, Front Office AI $397/mo, Get Found Everywhere $897/mo, Market Leader $1,297/mo. Websites flat from $997. Every price published, month to month.
Can you help a multi-location agency?
Yes. Each office gets Business Profile management, town pages and reporting under one program.
Do you work with agencies outside New York?
Yes, remotely nationwide. In person across the Capital Region, Adirondacks, Catskills and Vermont.
Related services
Other industries we serve
See how insurance agencies like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee