What we did
- Website build with structured quote forms
- CRM sub-account with routed contact forms
- Ongoing updates and security
Where it stands
Quote requests flow into a shared inbox with follow-up, and the agency's site looks like the agency.
Services involved
- Website Design
- CRM
- Care Plan
More from this industry
About Kinney Insurance
The Kinney Insurance Agency is an independent agency with offices in Hudson Falls and Galway, NY, representing carriers such as Travelers, Erie, Progressive, NYCM, Safeco, The Hartford, and Hagerty. The agency writes auto, home, business, and life coverage for Upstate New York families and businesses, and has been in business since 1932.
Media Pillars is a long-standing partner for the agency's website and online lead capture.
Industry: Independent insurance agency — auto, home, business and life · Location: Hudson Falls & Galway, NY — Washington and Saratoga Counties · Website: kinneyinsurance.com
The Challenge
Insurance quote requests are time-sensitive. A prospect comparing agencies will go with whoever responds first, so a web form that emails a generic inbox is not good enough.
The agency needed every website inquiry, with all of the details the prospect entered, delivered instantly to the right team members, logged in a system the agency owns, and easy to follow up on, without adding software the staff would have to learn.
What Media Pillars Built & Manages
Media Pillars provides the agency's website and the lead-capture system behind it.
Website Contact & Quote-Request Capture
Contact and quote-request forms built on the Media Pillars platform and embedded on the agency website, capturing every field the prospect enters.
Instant Team Notifications
Each submission is emailed in full to the agency's designated team members the moment it arrives, so follow-up starts immediately.
CRM Record for Every Inquiry
Every inquiry becomes a contact record in the agency's own CRM sub-account, giving staff a history of every web lead and a place to track follow-up.
Website Care & Support
Ongoing WordPress maintenance, updates, and support so the agency's site stays secure and current.
Local Search Foundations
On-page optimization for the agency's two office locations and the communities they serve.
Ready for Automation
The CRM foundation allows missed-call text-back, review requests, and renewal-reminder automations to be switched on as the agency grows.
The Outcome
- No web lead sits unseen: submissions reach the team instantly with every detail included.
- The agency owns a growing record of its web inquiries instead of a scattered email inbox.
- Staff use the tools they already know, email and the website, while the CRM does the bookkeeping behind the scenes.
- A foundation is in place for text-back, review, and renewal automations when the agency is ready.
Services Delivered
Every service on this project is something we offer to any insurance or financial-services business:
CRM & Lead Management Website Design & Care Plans Missed-Call Text-Back Reviews & Reputation Management Email & SMS Marketing Automation Local SEO & AI Search OptimizationPlatform Stack
WordPress · Avada · Rank Math Pro · WP Rocket · GoHighLevel (Media Pillars platform) · GA4
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