Law firm marketing that turns published expertise into intake calls
Attorneys have what every AI assistant is looking for: decades of written expertise. Most of it sits in PDFs nobody indexes while the firm pays for leads. We package that knowledge so Google and ChatGPT cite it, then make sure every resulting call is answered, qualified and scheduled, day or night.
What law firms & attorneys get from Media Pillars
Law firm marketing from Media Pillars is a monthly program for attorneys and law firms that structures the firm's existing expertise into practice-area pages, FAQs and schema that Google, Google AI Overviews and ChatGPT can cite for the matters the firm wants, answers and qualifies every intake call, text and web chat 24/7, and follows up consultations automatically. It runs on the firm's existing website and Google Business Profile, respects advertising rules, is priced publicly from $197 per month with no contract, and is measured in Google Analytics and Search Console.
Built for
- Solo practitioners and small firms
- Personal injury, family, estate, criminal defense and real estate practices
- Business, employment and litigation boutiques
- Multi-office firms competing across several counties
Local across Upstate New York, Vermont and the Catskills. Remote for law firms anywhere in the United States.
Sound familiar?
We hear the same four things from law firms in every first call. Each one has a specific fix below.
Intake calls after 5 PM go to voicemail
A person who was just arrested, served or injured calls the first attorney who answers. Voicemail is a referral to your competitor.
Decades of expertise nobody can find
Articles, CLE materials and briefs sit in PDFs. AI assistants cannot cite what they cannot read, so they cite a content-farm law directory instead.
Paying for leads you do not control
Directory and pay-per-lead vendors own the relationship. When the price goes up, so does your cost per case.
A website that looks like 2014
Clients judge competence by the site. Slow, dated and hard to read on a phone reads as careless.
Intake that qualifies before it schedules
The AI receptionist asks the intake questions you specify, screens for conflicts and jurisdiction, schedules the consultation into the right attorney's calendar and sends you the transcript. After hours, on weekends, during trial.
How it starts
Free check, then the firm audit
Free Online Presence Check for your AI and Maps visibility by practice area and county, then a $497 audit covering Business Profile categories, listings, site performance and how your existing content is indexed.
Intake on, expertise structured
24/7 intake with missed-call text-back on your existing number. Practice-area pages, attorney bios with Attorney schema, FAQs and your published articles restructured for citation.
Measure and compound
Monthly AI re-checks by practice area, reviews requested at matter close where permitted, GA4 and Search Console reporting on which matters and counties generate consultations.
Everything we do for law firms
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
24/7 intake receptionist
Your intake script, conflict and jurisdiction screening, scheduling into the right attorney's calendar and a transcript of every call. Escalates urgent matters by text.
Law firm SEO and AI search
Practice-area and county pages, LegalService and Attorney schema, FAQ content written for how people actually ask, and monthly checks of which firms ChatGPT and Perplexity name for your matters.
Firm website that reads as competent
Fast, accessible, mobile-first, with attorney bios, practice pages, results where permitted, and consultation requests that route correctly.
Speed and Core Web Vitals
Law sites are often slow from themes and plugins. $697, money-back, measured in PageSpeed Insights; the first phase of the Walters Law Group plan.
Consultation follow-up
Scheduled consults confirmed and reminded; unscheduled inquiries followed up in your voice until they book or decline.
Reviews within the rules
Requests at matter close where your jurisdiction permits, never incentivized, answered without disclosing confidential information.
Landing pages for advertising
Practice-specific landing pages with intake forms and tracking so paid campaigns are measured to the consultation, not the click.
GA4 and Search Console reporting
Consultations by practice area and county, organic vs. paid, and what the AI assistants said this month. Clear enough for the partners' meeting.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
Every intake call answered and qualified. Business Profile and listings corrected. Site speed fixed. Baseline AI visibility by practice area recorded.
By day 90
Practice-area pages ranking in your primary county. Existing articles indexed and cited. Consultations arriving pre-screened. Reviews growing where permitted.
Six months and beyond
AI assistants naming the firm for target matters across your counties. Reliance on paid directories reduced. Reporting shows which practice areas convert, and content follows.
Proof from law firms we already serve
Walters Law Group
A phased plan: measure first, fix site performance, optimize existing content for search and AI, then automate lead handling and tighten ads. The firm's decades of published expertise are being packaged so search engines and AI models surface it for the right questions, with GA4 and Search Console reporting replacing guesswork. It also demonstrates that we serve professional-services firms nationwide.
The searches and AI questions we build law firms to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- law firm marketing
- attorney seo
- law firm seo company
- lawyer marketing agency
- personal injury lawyer Lake George
- family law attorney Kingston
- estate planning attorney near me
- law firm answering service
- attorney intake automation
- law firm website design
- best lawyer in Schenectady
- which attorney does ChatGPT recommend in Bennington VT
Where we work with law firms
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: law firms & attorneys nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions law firms ask us
How is this different from Avvo, FindLaw or a pay-per-lead service?
You own it. The pages, the reviews, the Business Profile, the intake data and the rankings belong to the firm, and they compound instead of renting. Every price is published and every plan is month to month.
Is an AI receptionist appropriate for a law firm?
Yes, when configured correctly. It follows your intake script, screens conflicts and jurisdiction, never gives legal advice, schedules consultations and delivers a transcript. A human reviews anything sent under the firm's name. Your data is never shared or used to train public models.
How do we get cited by ChatGPT and Google AI Overviews?
AI assistants cite sources they can read and verify. We restructure your existing articles and FAQs into indexable, schema-marked pages, keep your listings consistent, grow reviews within the rules and re-check the assistants monthly by practice area.
Do you follow attorney advertising rules?
Yes. Disclaimers, “attorney advertising” notices, results language and review practices follow your jurisdiction's rules; you approve all copy before it publishes.
What does law firm marketing cost?
Never Miss a Lead $197/mo, Front Office AI $397/mo (includes intake receptionist), Get Found Everywhere $897/mo, Market Leader $1,297/mo. Standalone AI Visibility programs $597–$1,497/mo. Websites flat from $2,997 for a Launch Site. All published, no contracts.
Can you help a multi-office firm across several counties?
Yes. Each office gets its own Business Profile management, county pages and reporting, under one program.
Do you work with law firms outside New York?
Yes. Walters Law Group is one example. Remote nationwide; in person across the Capital Region, Saratoga, Albany, the Catskills and Vermont.
Related services
Other industries we serve
See how law firms like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee