SEO Audit

The term “SEO Audit” really is something of the past. Here at Media Pillars, we call it, “Online Business Audit.” That’s because there is so much more to getting found than just SEO on your website nowadays.

We look at your competition, your target market and compare that data to where you fall currently. We use that information to then outline a plan of action for getting you found on multiple platforms where your target market search for what you offer.

Optimization

Most people think optimization is making photos and videos smaller so the website loads faster. That is a small part of what optimization is all about.

Optimization is making sure the content and branding of your business are consistent across the entire internet. Doing this paints a clear picture to Google’s bots showing that your business is a great result to show people who are looking for what you offer.

Fast loading, responsive and exclusive content that applies to people searching for what you offer is all key in successfully optimizing your businesses’ online presence.

Research

We research everything there is about your business, your competition and your target market to develop a plan of action in reaching your goals.

Successfully deploying a successful online presence campaign is not guesswork. Data available tells us exactly what we need to do to get your business where you want it to be.

On/Off SEO

On and off-site content, links and branding are essential to ranking your business and your website online.

Google uses a number of things to rank your business which then determines where and how you will be found by people searching for what you offer.

Your website, Google Business, social media and reviews are all looked at by Google as an overall business presence. All these things need to match and tell the same story. When this is not done right your competition beats you.

Conversion

So, your website looks great, your Google Business is generating traffic and your social media is growing also driving traffic to your business.

Now its time to convert that traffic into money. The customer journey includes getting their attention, creating value and hopefully causing them to be in the perfect emotional state to complete a form for more info, buy a product or request more information.

We are highly focused on getting your traffic to take a specific action that matches your online goals. Capturing their data for future marketing efforts is key to building your database.