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Web design refers to the appearance, layout, and design of websites. Rather than software development, web design usually refers to the user experience and front-facing aspects of a website. A Web Designer, therefore, works on the appearance, layout, look, structure, and content of websites.
Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.
Elements of Web Design
There’s no denying that ‘Content is King’. It plays a massive role in Search Engine Optimisation (SEO), and is one of the main reasons people visit your website.
You really need to focus a great deal of effort into creating first class content for your website, which should include videos, relevant news/information and high-resolution imagery to make your website ‘stickier’. This will ensure you keep your users on your website for longer.
This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
Great usability will never be noticed by the end user, but bad usability instantly stands out. Your website must be easily navigable, intuitive, accessible and mobile-friendly.
The user should know where they are on the website at all times and be able to find where they want to go with little thought. They should also be able to access any page they need without having to view the whole site.
Your site should try to anticipate what your visitors are thinking and help them to fulfil their needs with as little effort as possible.
The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.
In this day and age, having a visually impressive website across all devices is crucial. However, you must maintain your brand image. Your website must reflect who you are as a business, and visually connect with the audience.
The visual appeal of your website not only contributes to your brand awareness but also increase your credibility.
Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.
Your website must engage with your audience, hold their attention, direct them through the stages of your website and finally encourage them to contact you.
Your website isn’t just there for show, it is there to help you generate leads, increase sales and grow your business so ensure your website engages with your visitors in the correct way.
Techopedia Explains Web Design
Most websites are created by using a coded language called Hypertext Markup Language (HTML). In order for a website to be successfully displayed on the client browser, it needs to follow the rules of this language. HTML tags identify the website’s content for every page. Cascading Style Sheets (CSS) is then used to define the overall visual appearance of each page. The result is based on the combination of these elements. Hand coding can be taxing for some designers so some opt to use programs like Adobe Dreamweaver.