Check your Business Profile performance & view Insights
You can track the performance of your Business Profile over a given time period. Set a date range and get insights on how people interact with your business on Google. Check your Business Profile performance & view Insights Changes to your Insights data Business Profile Performance reporting is moving closer to your profile on Search and Maps. You’ll be able to access more of the core profile metrics directly from your Business Profile. We start with interactions to let you know how often people have contacted you. More metrics will follow over the coming months and will include detailed reports about searches and the number of people who saw the profile. After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Business Profile Manager and Google My Business app platforms. Performance reporting is currently available on Search and will soon be available on Maps. You can find data from the past 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly. Review your Performance reporting To review the new metrics from your Business Profile, go to Performance reporting: Make sure you’re signed in with the account you used to sign up for Google Business Profile.To find your Business Profile, search on Google for your exact business name.If needed, select View profile to manage your Business Profile.Select Promote Performance.At the top of the page, select a date range for your report and click Apply. View Insights from your Business Profile on Maps Owners and managers can check how often their profile’s been viewed through their Business Profile on Google Maps. You can use profile view insights to track how popular your business is with current and potential customers. Only owners and managers of the Business Profile can view profile insights. To check your profile insights, sign in to the same Google Account that you use to manage your Business Profile. You’ll also see simple insights on Maps and search if you’re logged in with your profile. Important: Your dashboard shows the views from the past 28 days. Expect some fluctuation in stats. To get more information on your business’s visibility, go to the Insights tab. Check your Business Profile performance & view Insights Access Insights in bulk You can bulk download Insights for multiple profiles to a spreadsheet. Then you can view how different chain locations are performing on Google Search and Maps. Learn more: Clic Here .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Google My Business Reviews
Reviews are an essential tool for businesses to use. Reviews build trust, create and show approachable experiences, build brand recognition, and drive sales to your business. Reviews shown in Google My Business listing improves your local visibility on Google Search. Shopify says, for 93% of customers say that online reviews have influenced them. In short, online reviews have a strong correlation in building visibility and trust online, especially in Google Search. Positive reviews that customers have given you are a great way to bring free and positive visibility in the search engine. Collecting reviews are essential to improve your local SEO, as customers will go to see available reviews first when they are about purchasing something. Especially quickly made purchase decisions such as local retail and restaurants are profoundly affected by the availability of online reviews. Many customers will read reviews when finalizing their purchasing decisions, and reviews also function as positive endorsements for services. You can update useful information Your Google My Business listing is a place where potential customers can find out important information about your business. This includes contact details, opening hours and your web address. It is important to keep all this data up to date through your Google My Business dashboard. You can post photos and videos that represent your business Your listing includes the option to post photos of your business, and even video. According to Google, businesses with photos see 35% more clicks to their website than those without. You can upload a profile picture, a cover photo and various other shots of your business to make your listing as engaging as possible. Short videos can also increase engagement and make your profile stand out. Users can post reviews Google My Business can help you manage your reputation by letting you invite and respond to reviews. Unbiased reviews by the public can give potential new customers a valuable insight into your business. Responding to each review you receive is crucial as this will encourage others to post reviews as well as demonstrating your commitment to good service. How To Optimize Your Google Business Profile What’s included on this page: Keep your business info up-to-date: Make sure that your information is correct when people find it on Google. When your business information is verified on Google, you can keep your business’s online presence current with accurate and timely information. If you still need to claim and verify your Business Profile, get started with Sign up and verify your Business Profile. Update your business information When information about your business changes, you can update your Business Profile. Regular updates help ensure we can share the most accurate information with your potential customers. In some cases, we might not accept changes if we believe they’re inaccurate. Make your profile awesome: Add details and updates to attract potential customers and keep your fans informed. Whether you already have a website or are just starting to build your online presence, you can make a Business Profile that impresses customers and helps you stand out from the competition. Share photos Your Business Profile is a great place to showcase the photos that capture your business. Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don’t have photos. Improve your local ranking on Google: Improve your information to maximize how often potential customers might see your business in local search results. When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit. To improve your business’s local ranking, use Google Business Profile to claim and update your business information. Learn more about how Google sources business information for search results. Can’t find your business on Google: Reasons why your business might not show up on Google Maps, Search, or other Google properties and some ways that can help fix it. If the Business Profile you created doesn’t show up on Google Maps, Search, or other Google properties, you might need to take more steps. Here are some ways to try to fix the problem. Your business isn’t verified. The business information you provide to us won’t be eligible to display on Google until you verify your Business Profile. Google My Business Reviews Learn more: https://support.google.com/business/answer/6337473?hl=en .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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How to Use Google My Business to Get More Customers
Why you need a Google My Business account Be discoverable Search is digital. Even if you run an old fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll typically start their search for your company, products, or services. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address. Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse. Even if you already have a web presence, a Google business account ensures you get top results. Accounts also provide access to analytics, allowing you to fine tune your paid and organic advertising strategies. Keep customers informed Don’t leave customers guessing about your business’s important details. Or leave them up to Yelp, TripAdvisor, and other review sites over which you have no control. Make sure that when someone searches for your business, they find legitimate information, straight from the source. Your Google My Business listing includes contact information, business hours, and other essential details. You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergency situations like COVID-19). Google business accounts have strong local SEO, so the information you share will rank above other sites. Misinformation can lead to bad customer experiences and missed opportunities. Imagine the letdown a customer feels when they make a trip to your store only to find that it’s closed. Or maybe you are open, but a prospective customer chose a competitor because they weren’t certain. Creating an effective Google My Business listing The key, says Gurd, is putting together an effective description of your business. Just like a website, a Google My Business listing is crawled by Google’s own search engine spiders, so it’s important to create a relevant, SEO-friendly profile of your company using appropriate keywords and tags. “It’s all about knowing how your customers will search for you,” he says. “For instance, if you’re a high-end London jewellery retailer, you might want to include the words “designer”, or “boutique”, to make your profile more specific. Boosting your Google My Business ranking Rankings in local listings will depend largely on two factors. Firstly, how close your firm is to the area specified in the search, and how close it is to the person searching, will impact the results. But crucially, user interaction with your profile will also help make your listing more prominent. “The aim is to get as many customers as possible clicking on your link, as Google sees this as an indication of relevance and will organise results accordingly. In other words, your position on the results page should improve,” he explains. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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What’s Google My Business?
Google My Business is a free tool created by Google to help businesses to rank high on the Internet and attract customers. This tool allows physical stores and businesses to stand out on Google searches. These businesses will show up in the first results without even having a website. The local results that are shown when you are searching on Google, are the result of business listings created on Google My Business by users like you. On the right-hand side of search results, Google displays a local business listing called Google My Business to show specific business information. These listings appear when Google assumes that a searcher is looking for a particular business name. Googly My Business, or GMB, is more important than ever. This convenient feature gives searchers access to important business information right away – without having to leave Google search. The section will provide access and links to important information about your business, such as a link to the website, business directions, hours of operation, etc… Here’s an example of what you might see below. What’s Google My Business? That’s not all. Google My Business information is used to populate information in Google Maps. This is even more important as this is where you might attract NEW business. By ensuring that your business information is up to date, you stand a much better chance at showing up in the local search results. Why is it important for the businesses to list themselves on Search & Maps? Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them. Why do I need to get my business verified on Google My Business? You must verify your business listing to manage your business information on Google Maps, Search, and other Google properties. The verification process helps ensure that your business information is accurate and that only you, the business owner or manager, has access to it. Until you have completed verification, you have only limited access to edit the business information that appears on Google. Verified businesses are twice as likely to be considered reputable by users. All of the Verification Options for Google My Business Postcard: Google will send over a postcard to the address associated with your profile. You will be able to direct the postcard to a specific person with their “ATTN:” option. This method is controversial because many people do not receive their postcards within 5-7 days. Resending the postcard like Google recommends may not be a solution either, since that postcard also may not arrive. This leaves many people feeling trapped and stuck waiting for a postcard to be delivered before they can manage their GMB account.Phonecall: Google will send a robo-call to the phone number associated with your profile. You can enter an extension to direct the call to a specific individual at your business. When they pick up the call, the Google bot will give them a code to enter into Google My Business on your computer or phone.Text Message: Google will send over a text message to the phone number associated with your profile. This message will connect you with a code to enter into Google My Business, similar to the verification process by phone.Email: Google will send over an email containing your code to an email address with the same domain name as your business. For example, if your business is YumTum Pizza, Google may offer you to route the message to ______@yumtumpizza.com. With this email verification, you would be able to enter service@yumtumpizza.com or jessica@yumtumpizza.com to verify your account. This isn’t always an option because some businesses do not have email addresses with a domain that matches their business name. You will see an example of this in Step 6 below.Google Search Console: If you are having trouble verifying your business through other methods, you can connect your business to Google Search Console. Doing this will give you access to verifying your business “instantly” according to Google.Video: Depending on your industry, you may see the option to verify your GMB profile through a video call. You will be able to schedule a call on the day and time of your choosing, or you can submit a video walkthrough of your business that meets all of Google’s specifications.Ticket Submission: When all else fails, you can submit a ticket to Google directly to try and get your business verified manually. With this method, you will need to submit photos and other evidence of your business. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Optimize your WordPress database and reduce database calls
Optimize your WordPress database and reduce database calls As your site grows, your WordPress database will grow as well – with some portions of your data becoming obsolete over time. If you can eliminate the information that is no longer needed, your database will function more efficiently, and you’ll have a faster loading speed as a result. Delete unwanted plugins Did you know there are over 20,000 WordPress plugins? The ease with which you can install a plugin is a blessing and a curse at the same time. Your database will always suffer from plugin bloat, as each plugin, even when deactivated, adds more code for WordPress to load. So do your database, and your site, a favor, and delete all those plugins you haven’t used in a while. This can be done easily through the plugin section in your WordPress dashboard. Delete spam comments and unwanted codes There should be comments and posts in your spam and trash folder: this is the unnecessary clutter you need to remove. You should also delete any post revisions that were left as drafts and new posts were published instead. You can use the WP-optimize plugin to get the job done with a single click. At the same time, you can use Clean Options for WordPress plugin to find unused tables in your database and clean them as well. Optimize your WordPress database and reduce database calls Learn more: https://www.webhostingsecretrevealed.net/blog/wordpress-blog/7-tips-to-reduce-wordpress-database-size/ Fix HTTPS/SSL errors Well, getting this following warning while accessing a website is never a good sign, is it? Google and your visitors will prefer a secure website and a safe browsing experience. Optimize your WordPress database and reduce database calls
Lazy Loading Benefits for Performance
Improvement in Both Perceived and Real Loading Time for Your Pages It’s become common knowledge that the speed at which pages load is a crucial part of user experience, and recently page speed has become more and more important in other areas – Google’s search engine ranks pages based on page load time (specifically, time to first byte), and Facebook has announced that it will prioritize links that load quickly in its newsfeed over those that are slow to load, saying “We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. In fact, even more broadly on the internet, we’ve found that when people have to wait for a site to load for too long, they abandon what they were clicking on all together.” Long pages rich in images are longer to load: as we saw, the amount of image data must be fully downloaded before the page becomes 100% usable. If we lazy load our images instead, the issue will be solved because only those placed above the fold will be loaded in the first instance. This will result in a real reduction of first-page load time as well. Reduction of the Work for the Browser If images are lazy-loaded, your browser won’t need to parse or decode resources until they are requested by scrolling the page. Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as complicated as you might think. In fact, marketers need to have at least a general understanding of the actions their own website performs each time a person visits it. The metrics marketers tend to be responsible for can depend heavily on how the backend of a website is developed. For example, a high number of HTTP requests by your webpage can slow down the page’s load time, which ultimately damages the user experience. This can cause your visitors to leave the page more quickly if it doesn’t load fast enough (which increases your”bounce rate”). HTTP requests can affect numerous key metrics that determine how engaged your audience is with your business. Lazy Loading Benefits for Performance Read more: https://blog.hubspot.com/marketing/reduce-http-requests Fewer Data Served by the Server or the CDN Content delivery networks (CDNs) improve site performance by using a distributed network of servers to deliver resources to users. Because CDNs reduce server load, they reduce server costs and are well-suited to handling traffic spikes. A content delivery network consists of a network of servers that are optimized for quickly delivering content to users. Although CDNs are arguably best known for serving cached content, CDNs can also improve the delivery of uncacheable content. Generally speaking, the more of your site delivered by your CDN, the better. Lazy Loading Benefits for Performance Read more: https://web.dev/content-delivery-networks/ Data and Bandwidth Saving (Especially from Mobile) If the most significant part of data on your pages — usually taken by images — is downloaded only upon the scroll, users visiting your site from mobile devices will be super thankful! Lazy loaded images will save your readers’ data and bandwidth, an extraordinary gift for those people not counting on fast Internet networks or permissive data plans. Lazy Loading Benefits for Performance Read more: https://wp-rocket.me/blog/lazyloading/
