What is average page response time?
Optimizing response time is one of the best ways to measure your customer service performance. By definition, average response time is the average time the server takes to respond to all the requests given to it (thanks, Raygun!). More specifically, we like to look at it as how you can measure efficiency among your customer service staff and platform. While the metric seems simple on the surface, it gives valuable insights into areas of future growth and improvement. We’ll take you through how to calculate this metric, how to understand it in the context of your industry, and how to apply it to the platforms you’re using now.
How to Calculate Average Response Time
You can calculate average response time by multiplying each transaction by its response time, summing the products, and dividing the sum to the total transactions. Average response time can be assessed for various time-periods (i.e. day, week, month, year) and, if your transactions are tied to certain products or campaigns, you can assign a specific average response time for each.
If you’re confused about how to define transaction, response time, and total transactions, we’ve included some nifty definitions and examples below:
- The transaction is the query of users on a website or application. This includes answering messages and completing their requests.
- Response time is the time interval that it takes for the staff or an application to answer the requests of the user. Note that you have to choose the easiest metric (seconds, minutes, hours) depending on all intervals of transactions!
- The total transaction is the sum of all the transactions made in a certain period of time. You can count per day, weeks, or months.
What Is a Good Page Load Time for SEO — How Fast Is Fast Enough?
Ever since Google’s Mobilegeddon, page load time has been a hot topic for website improvement, not simply because of the increased demand from mobile visitors but because of potential lead and customer losses. While page speed influences your search ranking and Facebook pushes Instant Articles, it’s obvious that websites need to pick up the pace, but how fast is fast enough?
What amount of page loading time will consumers accept and what will make them close the tab and find something else?
Page Load time Is a Primary Ranking Factor
Your website needs to be fast enough for your visitors. While that may not be the answer you’re looking for, it’s the one that your website visitors will appreciate. By monitoring your bounce rate (in Google Analytics or comparable metric trackers) and page load time (using the Chrome extension “Page Load Time” or more extensive trackers) you can continue to enhance your website and better serve your visitors.
Why Page Loading Time Is Important for SEO
While you know the obvious answer, it doesn’t provide you a goal to work towards. Before I get into the speeds you should be aiming for (and not) there’s something you should know: the numbers on page speed suck. Often, the same stats are posted time and time again and are dated while technology is anything but dated, it’s continually improving.
What is Google Recommended Page Load Time?
The recommended page load time for websites on both mobile and desktop devices <3 seconds, says Google.
However, the search engine giant says, the current average load time of web pages on mobile devices is 22 seconds.
If you analyze some of the top traffic-driving websites on the internet, you may find a similar pattern – they all have a load speed fewer than 4 seconds.
If you’re frustrated while driving through slow-moving traffic, you would be even more frustrated when browsing a slow loading website.
Unlike slow-moving traffic, when it comes to the web, you have multiple options.
If you end up on a website with poor page load speed, you can always go back to the search engine and choose the immediate competitor.
If this is not the case, you can directly type the address of another website that provides similar services and access it.
If you’re a website owner, put this in the perspective of your target audience.
What is average page response time?
Resources: https://www.lido.app/metrics/average-response-time – https://www.semrush.com/blog/how-fast-is-fast-enough-page-load-time-and-your-bottom-line/ – https://www.stanventures.com/blog/google-recommended-page-load-time/