Check your Business Profile performance & view Insights
You can track the performance of your Business Profile over a given time period. Set a date range and get insights on how people interact with your business on Google. Check your Business Profile performance & view Insights Changes to your Insights data Business Profile Performance reporting is moving closer to your profile on Search and Maps. You’ll be able to access more of the core profile metrics directly from your Business Profile. We start with interactions to let you know how often people have contacted you. More metrics will follow over the coming months and will include detailed reports about searches and the number of people who saw the profile. After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Business Profile Manager and Google My Business app platforms. Performance reporting is currently available on Search and will soon be available on Maps. You can find data from the past 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly. Review your Performance reporting To review the new metrics from your Business Profile, go to Performance reporting: Make sure you’re signed in with the account you used to sign up for Google Business Profile.To find your Business Profile, search on Google for your exact business name.If needed, select View profile to manage your Business Profile.Select Promote Performance.At the top of the page, select a date range for your report and click Apply. View Insights from your Business Profile on Maps Owners and managers can check how often their profile’s been viewed through their Business Profile on Google Maps. You can use profile view insights to track how popular your business is with current and potential customers. Only owners and managers of the Business Profile can view profile insights. To check your profile insights, sign in to the same Google Account that you use to manage your Business Profile. You’ll also see simple insights on Maps and search if you’re logged in with your profile. Important: Your dashboard shows the views from the past 28 days. Expect some fluctuation in stats. To get more information on your business’s visibility, go to the Insights tab. Check your Business Profile performance & view Insights Access Insights in bulk You can bulk download Insights for multiple profiles to a spreadsheet. Then you can view how different chain locations are performing on Google Search and Maps. Learn more: Clic Here .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Digital Marketing Strategy Development
A recent report revealed that nearly 50 percent of businesses don’t have a clearly defined online marketing strategy to steer their digital marketing efforts. This means many market leaders are investing their time, money and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction and budget and resource allocation. A Concrete Digital Marketing Strategy Allows You To Determine marketing gapsExpand your reachImprove audience targetingSave time, money and resourcesIncrease traffic, leads and conversionsGenerate better, faster revenueDiscover more opportunities to build brand awarenessTake appropriate actionsMeasure campaign performance and brand successBuild a brand reputationScale businessCompete with industry giantsAccomplish business goalsManage your financial resources Digital Marketing Techniques: Social Media Marketing Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Search Engine Optimization Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of Internet or Web marketing. The primary purpose of SEO is to get higher rankings on search engines which in turn creates a larger target audience. To quickly get an idea of what the challenge is in SEO, just type a search term into Google. Enter it without quotes because that is the way most users perform searches. You will get back a page of search results and an estimate of the number of pages on the Web that are indexed for that specific search term. That number represents your site’s competition for that particular search term. Email Marketing Emails are a great marketing technique to get customers to return to a brand and purchase new products. First, a company must get people to sign up for an email list after they have made a purchase. Then, based on the knowledge they receive from the emails, it is highly likely these customers will return. Inbox Communication Notification E-mail Mail Concept Content Marketing Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Buyers and customers today are inundated by more marketing messages than ever before—more than 2,900 per day, by current estimations. This creates an environment of attention scarcity, challenging marketers with the task of producing engaging content that won’t get lost in the static. A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time. Digital Marketing Strategy Development Video Marketing Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from businesses in 2020 – quench their thirst and you could increase your market share, sales, and brand recognition. The hunger for video content is partly down to the improvement of smartphones and internet coverage worldwide. More people can access video content on the go than ever before. The average internet user prefers watching videos to any other form of content, so why not give the people what they want. Digital Marketing Strategy Development Web Advertising Brands can market themselves more effectively by creating clickable advertisements to put on popular websites. Examples of this are when ads for different companies appear on the side of an article on a website like ESPN or CNN. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Popular times, wait times, and visit duration
To help customers plan visits to your business, Google may show information such as popular times, live visit information, wait times, and typical visit duration. This data appears below your regular business information on Google Maps and Search. About visit data To determine popular times, wait times, and visit duration, Google uses aggregated and anonymized data from users who have opted in to Google Location History. Popular times, wait times, and visit duration are shown for your business if it gets enough visits from these users. You can’t manually add this information to your location, and it appears only if Google has sufficient visit data for your business. Visit data may include: Popular times graph: This graph shows how busy your location typically is during different times of the day. Popular times are based on average popularity over the last few months. Popularity for any given hour is shown relative to the typical peak popularity for the business for the week. For example, in the image below, 8 PM–9 PM on Saturday is one of the more popular times of the week for this business. Live visit data: This data shows how active your location is right now. Live visit data is updated in real time and overlaid on the popular times graph. For example, in the image below, the highlighted section of the graph represents how active the location is right now compared to its usual level of activity.Visit duration: This data shows how much time customers typically spend at your location. Visit duration estimates are based on patterns of customer visits over the last several weeks.Wait time estimates: This data shows how long a customer would have to wait before they receive service during different times of the day. It also shows the peak wait time for each day of the week. The displayed wait time is based on patterns of customer visits over the last several weeks. Wait time estimation differs for different business types. For instance, a sit-down restaurant’s wait time reflects how long customers wait before they are seated. Learn more: https://support.google.com/business/answer/6263531?hl=en&ref_topic=4854129 Add a business opening date If your business hasn’t opened yet, you can create a Business Profile on Google to let your community know about how soon you open. Set your future opening date, engage with customers, and announce when and where you open for business.Tip: Businesses that are already open can add the date they opened. Create a Business Profile & verify later To make sure your business doesn’t falsely show up as open, set your future opening date before you verify. When you create your Business Profile, you can choose the “Verify later” option when you’re asked to verify. Important: For bulk verified accounts, it’s especially important to set the future opening date before verification, because these are instantly verified. Create your Business Profile.When you’re asked to verify, select More options.Under “Verify later,” select Later. Learn more: https://support.google.com/business/answer/9174409?hl=en&ref_topic=4854129 Social profiles for local businesses A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to many small business owners. Something you have to do, but don’t really know how. Don’t fret, here are some essential social media tips to boost your local marketing. Consider what your customers use Don’t just go by instinct on this one. Just because Facebook is the most popular platform, doesn’t mean it’s the right one for your target group. The best thing you can do is research what platforms your customers use. You can do that by sending a small survey via email or asking them in person when they visit your shop. Either way, it’s worth putting in the effort and finding out which platform will give you the best chance to reach your clients. If you have no clue of the whereabouts of your audience, get to know them a bit better! Learn more: https://yoast.com/social-media-for-small-business/ .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Optimize your WordPress database and reduce database calls
Optimize your WordPress database and reduce database calls As your site grows, your WordPress database will grow as well – with some portions of your data becoming obsolete over time. If you can eliminate the information that is no longer needed, your database will function more efficiently, and you’ll have a faster loading speed as a result. Delete unwanted plugins Did you know there are over 20,000 WordPress plugins? The ease with which you can install a plugin is a blessing and a curse at the same time. Your database will always suffer from plugin bloat, as each plugin, even when deactivated, adds more code for WordPress to load. So do your database, and your site, a favor, and delete all those plugins you haven’t used in a while. This can be done easily through the plugin section in your WordPress dashboard. Delete spam comments and unwanted codes There should be comments and posts in your spam and trash folder: this is the unnecessary clutter you need to remove. You should also delete any post revisions that were left as drafts and new posts were published instead. You can use the WP-optimize plugin to get the job done with a single click. At the same time, you can use Clean Options for WordPress plugin to find unused tables in your database and clean them as well. Optimize your WordPress database and reduce database calls Learn more: https://www.webhostingsecretrevealed.net/blog/wordpress-blog/7-tips-to-reduce-wordpress-database-size/ Fix HTTPS/SSL errors Well, getting this following warning while accessing a website is never a good sign, is it? Google and your visitors will prefer a secure website and a safe browsing experience. Optimize your WordPress database and reduce database calls
Lazy Loading Benefits for Performance
Improvement in Both Perceived and Real Loading Time for Your Pages It’s become common knowledge that the speed at which pages load is a crucial part of user experience, and recently page speed has become more and more important in other areas – Google’s search engine ranks pages based on page load time (specifically, time to first byte), and Facebook has announced that it will prioritize links that load quickly in its newsfeed over those that are slow to load, saying “We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. In fact, even more broadly on the internet, we’ve found that when people have to wait for a site to load for too long, they abandon what they were clicking on all together.” Long pages rich in images are longer to load: as we saw, the amount of image data must be fully downloaded before the page becomes 100% usable. If we lazy load our images instead, the issue will be solved because only those placed above the fold will be loaded in the first instance. This will result in a real reduction of first-page load time as well. Reduction of the Work for the Browser If images are lazy-loaded, your browser won’t need to parse or decode resources until they are requested by scrolling the page. Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as complicated as you might think. In fact, marketers need to have at least a general understanding of the actions their own website performs each time a person visits it. The metrics marketers tend to be responsible for can depend heavily on how the backend of a website is developed. For example, a high number of HTTP requests by your webpage can slow down the page’s load time, which ultimately damages the user experience. This can cause your visitors to leave the page more quickly if it doesn’t load fast enough (which increases your”bounce rate”). HTTP requests can affect numerous key metrics that determine how engaged your audience is with your business. Lazy Loading Benefits for Performance Read more: https://blog.hubspot.com/marketing/reduce-http-requests Fewer Data Served by the Server or the CDN Content delivery networks (CDNs) improve site performance by using a distributed network of servers to deliver resources to users. Because CDNs reduce server load, they reduce server costs and are well-suited to handling traffic spikes. A content delivery network consists of a network of servers that are optimized for quickly delivering content to users. Although CDNs are arguably best known for serving cached content, CDNs can also improve the delivery of uncacheable content. Generally speaking, the more of your site delivered by your CDN, the better. Lazy Loading Benefits for Performance Read more: https://web.dev/content-delivery-networks/ Data and Bandwidth Saving (Especially from Mobile) If the most significant part of data on your pages — usually taken by images — is downloaded only upon the scroll, users visiting your site from mobile devices will be super thankful! Lazy loaded images will save your readers’ data and bandwidth, an extraordinary gift for those people not counting on fast Internet networks or permissive data plans. Lazy Loading Benefits for Performance Read more: https://wp-rocket.me/blog/lazyloading/