The Impact of Social Media on Politics A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to
Read More
Social Media Platforms If you are a digital marketer or someone who deals with marketing in general in this post-Facebook and Twitter world, you would know how important social media has become for your marketing campaigns. The impact of social media is far reaching and will do wonders for you company. Advertising is the next
Read More
Choose the Right Social Media Platforms for Your Brand As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of
Read More
Social media is an integral part of building and maintaining a brand image. 84% of people with internet access use social media, so chances are, so does your target audience. You’ll want to create an excellent first impression of your brand for those who will discover you on social media. When strategizing for your social
Read More
Marketing works in steps. There’s no “marketing works best here” area of the brain, so there’s no single, simple way to target people in a way that’ll get them to buy your product, visit your store, or read your pamphlet. That’s why the best ad campaigns diversify – when you want to cover a lot of
Read More
Some people use ‘marketing’ as a fancy word for ‘selling’. Of course selling is part of the marketing process but marketing is much more than that. Or they use the word for all kinds of promotion and advertising. Again, these are part of marketing but not the whole thing. Actually, marketing is much bigger and
Read More
Know Your Audience & Choose Your Targets Steps to Run Effective Internet Marketing Campaigns The first thing to run a successful internet marketing campaign is- knowing your audience. It is like defining your products and for this, you need to answer below-given questions: Who is my ideal client male or female? Does my ideal client
Read More