Impacts of Social Media: Advantages and Disadvantages
The Impact of Social Media on Politics A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to unproven claims that people who get their news from traditional sources. In comparison to other media, the influence of social media in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, then in the election of the first African-American president in 2008, and again in the Twitter-driven campaign of Donald Trump. The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups. The Impact of Social Media on Commerce The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue. Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. These functions are important in traditional brick-and-motor businesses and, obviously, in the world of e-commerce. Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers. The flipside: A low number of social ‘shares’ can lead to negative social proof and destroy business credibility Interestingly, although social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some adverse effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites. A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages. Social media creates word of mouthSocial media does, in fact, help to get the word out about your business. With the arrival of interactive and social media, the patterns, role, and impact of word of mouth have evolved. Due to which new online communities are shaped. Such changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. Research shows that 72% of people see online reviews in the same light as personal recommendations made by friends and family. Great word of mouth marketing example – ThreadlessThreadless is an online community of T-shirt designers and a platform where they assembled to submit and vote on T-shirt designs. The designers were paid 20% in royalties, and either Threadless gift cards or cash. Social customer service is the new marketing Providing stellar customer service is likely already a top priority for every business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience. WhatsApp, for example, is the most popular channel for customer service on a global front. The numbers say there are more than 1.5 billion monthly active users, sharing more than 60 billion messages every day, a huge amount of on-platform activity. WhatsApp Business app, launched by Whatsapp enables business users to “interact with customers easily by using tools to automate, sort, and quickly respond to the messages”. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Factors to Consider When Choosing Social Media Platforms for Marketing
Social Media Platforms If you are a digital marketer or someone who deals with marketing in general in this post-Facebook and Twitter world, you would know how important social media has become for your marketing campaigns. The impact of social media is far reaching and will do wonders for you company. Advertising is the next best way to get your product out there. One of the most obvious ways social media marketing affects your digital marketing is that it will increase your social media standing in the long run as well. If you spend more time on your social channels, you will realise that social media advertising is the way to go. Social media, if done right, can and will significantly boost your search engine optimisation plans. The better your SEO, the higher you climb on Google’s ranking system. This in turn will make your page more discoverable. The more people see your product on social media, the better it is for your social standing online. It’s basically free marketing. Which is why digital marketing is such a great tool to have on your marketing arsenal. The more traffic you get the higher you climb on the ranks which will also in turn bring about much more traffic. It is a win-win situation and that is one of the impacts of social media on your digital marketing strategy for your company. What you want to achieve from the marketing campaign Every social media platform is unique in its own way and has features that can help you curate different kinds of content. All of this depends on what you aim to achieve from your strategy. Your brand objectives and goals will tell you what kind of content is needed and the social media platform you choose must be in sync with your campaign needs. With regards to the previous point, never underestimate the creation of a loyal fanbase that comes with proper social media advertising. This comes with word of mouth advertising which is extremely powerful. This is because most people trust word of mouth referrals more than anything else. This just means that the more people you have as a fan base the better your chances are to create for business for your company. A loyal fan base will turn into another superb social media marketing strategy. It is also a free one as well. The more customers you have the easier it is to convert more readers into customers just by having that first tier of loyal fans. How much time do you have? How much time do you have? Could you choose to create a strong social presence on every social media site that your customers use? Sure, you could. But, chances are this would prove to be far too time consuming for the average small business owner. The big brands that small business owners hope to emulate, the ones that put out great content on Facebook, Twitter, Instagram, Pinterest, and so on? They have a marketing team at their disposal, and more likely than not employ someone specifically to run their social media platforms. How much time do you have? While this seems obvious, it’s important to take a step back and look at how your business stacks up in terms of bandwidth. If you’re like most small business owners, keeping up on your social media profiles will likely be a matter of you personally creating content for them and running them by yourself (or perhaps with the help of another team member). Take a look at how much time you actually have to devote to curating your social media presence. Some sites, like Instagram, are lower on the time commitment spectrum; others, like YouTube, demand significantly more time to produce content. Also consider your existing content offerings; where can you repurpose them? Do you spend hours crafting fantastic blog posts? It might be a good idea to focus on a platform like Twitter or Facebook where sharing long-form content like this is encouraged. Social Media Platforms .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Choose the Right Social Media Platforms for Your Brand
Choose the Right Social Media Platforms for Your Brand As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks. Then—reality sets in and you realize that creating content for LinkedIn, Facebook, Instagram, Snapchat, Pinterest and any others take a lot more time than you thought—and that’s just the planning! Choose the Right Social Media Platforms for Your Brand Each platform reaches a different audience, but ultimately establishing your marketing goals and strategy and sticking to your plan will help you pick which platform or platforms are worth the time and effort. When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company. Most people and companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them. How do you decide which platforms are best for your needs? Here’s a brief overview of the most significant platforms as they pertain to your business needs. Pinterest What is Pinterest? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest. Browse your home feed Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow. You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party decor, party food recipes, and birthday gift ideas. LinkedInLinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary. It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are. It also includes groups and discussions where you can politely discuss your interests, show that you’re transparent, solicit advice, ask questions and answer questions, letting your expertise impress others. Service providers are more prevalent than manufacturers or retailers, because it’s easier to talk about what you do or what your business does, and it’s not a very visual medium. Like many others, I post links to my articles or blogs so people can read more about who I am and what I do. YouTubeYouTube is a very powerful tool, visually driven and potentially very exciting. It has become synonymous with homemade or company-made videos. It’s watched worldwide, and people post videos with hopes of going viral. The key to using YouTube effectively is to feature your product or service in an unforgettable way, and with millions of people now using YouTube, the bar is set very high. No one will watch a boring video. Like Pinterest, you can use YouTube to capitalize on our innate love of visuals. It’s a good idea to watch a number of YouTube videos and see which ones generated hundreds of thousands (or even millions) of hits. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube. What is Facebook? Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s largest social network, with more than 1 billion users worldwide. Why use Facebook? Have you ever wondered why people like using Facebook? After all, there are already a lot of other ways to communicate online, like through email, instant messaging, and so on. What makes Facebook unique is the ability to connect and share with the people you care about at the same time. For many, having a Facebook account is now an expected part of being online, much like having your own email address. And because Facebook is so popular, other websites have worked to integrate Facebook. This means you can use a single Facebook account to sign in to different services across the Web. What is Twitter? In 2006, Jack Dorsey, co-founder of Twitter, had an idea — he would create a SMS-based communications platform in which friends could keep tabs on each other by updating statuses. In the beginning, Twitter was an idea all-too-similar to texting. The idea evolved, in large part due to brainstorming sessions with Dorsey’s co-founder, Evan Williams. On March 21, 2006, Jack sent the first tweet, which read — “just setting up my twttr.” Twitter saw explosive growth at the 2007 South By Southwest Interactive conference, during which more than 60,000 tweets were sent. The Twitter team took advantage of the conference to begin growing their user base. Twitter for Marketers Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book. It’s important to note, you can use Twitter to advertise your products or services, but you should do so sparingly. Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness. 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Why Is Social Media Management Important?
Social media is an integral part of building and maintaining a brand image. 84% of people with internet access use social media, so chances are, so does your target audience. You’ll want to create an excellent first impression of your brand for those who will discover you on social media. When strategizing for your social media presence, ask yourself questions like “what’s the biggest takeaway for someone who’s visiting my brand profile?” Remember to stay consistent across social media channels and align your social presence with your overall brand narrative. You also must keep in mind all the social media trends that change how people use it, and adapt your messaging for each platform. Find the balance between staying true to your brand, and tailoring your message to fit the medium. Consider this: social media users are engaging with visuals on Instagram, getting their breaking stories from Twitter, connecting with their family or attending virtual events on Facebook, getting inspired on Pinterest, discussing their professional lives on LinkedIn, and acting as content creators on TikTok and Snapchat. For example, when creating content for Instagram, take extra care with your visual design. But when you’re on Twitter, make your message concise and timely. Many businesses find it hard to manage their social media accounts. According to Source for Consulting survey, 69% of businesses claimed that efficiencies could be achieved by mastering social media management issues. Not only management issues, marketing managers need to focus on improving the customer journey via social media too. Understanding the risks of social media delivery is a serious element when it comes to managing social media effectively. The social media glitch also appears to have caused minimal damage to your brand image. According to Michelle Leavesley, Marketing Director at CrowdControlHQ, there are five ways to manage social media effectively. Your business must understand the nature of social media channels because it is crucial to find out how audiences respond to the content you provided.Businesses should check whether their social media channels are providing the right environment for the right audience.Businesses need to review their security to protect themselves against hackers and security blunders caused by employees or brand advocates.Businesses are being suggested to conduct collaboration across internal teams to reach and improve social media effectiveness.Businesses should have a top end modern social media risk management and compliance platform in place to enable teams to focus on social media activity. Businesses should make social media as an essential part of their evolution and innovation. As the Journal of Digital & Social Media Marketing stated, social media management has been identified as one of the trickiest issue wrapped in assumption and misunderstanding. The only way to do so is by being proactively in charge of their social media accounts. Business leaders in all sectors should be able to master management issues around social media and make it as a priority. What is the importance? The new technological era we live in, creates the need of businesses to adapt to the new challenges more essential than ever before. Such adaptation is the social media management. Specifically, Buffer, a social media management platform, indicates that 73% of marketers believe that social media was a successful and important asset to their business, that put value to their company. Though, what if you don’t have the time to manage your digital operations? Or what if you need assistance in the overall management? How about giving it outsource to a digital marketing company? Social media management monitored by an external company will give you a clear understanding of what your audience is, how they react to your content and more that will be analysed further. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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