Factors to Consider When Choosing Social Media Platforms for Marketing

Social Media Platforms

If you are a digital marketer or someone who deals with marketing in general in this post-Facebook and Twitter world, you would know how important social media has become for your marketing campaigns. The impact of social media is far reaching and will do wonders for you company. Advertising is the next best way to get your product out there.

One of the most obvious ways social media marketing affects your digital marketing is that it will increase your social media standing in the long run as well. If you spend more time on your social channels, you will realise that social media advertising is the way to go. Social media, if done right, can and will significantly boost your search engine optimisation plans. The better your SEO, the higher you climb on Google’s ranking system. This in turn will make your page more discoverable. 

The more people see your product on social media, the better it is for your social standing online. It’s basically free marketing. Which is why digital marketing is such a great tool to have on your marketing arsenal. The more traffic you get the higher you climb on the ranks which will also in turn bring about much more traffic. It is a win-win situation and that is one of the impacts of social media on your digital marketing strategy for your company.

What you want to achieve from the marketing campaign

Every social media platform is unique in its own way and has features that can help you curate different kinds of content. All of this depends on what you aim to achieve from your strategy. Your brand objectives and goals will tell you what kind of content is needed and the social media platform you choose must be in sync with your campaign needs.


With regards to the previous point, never underestimate the creation of a loyal fanbase that comes with proper social media advertising. This comes with word of mouth advertising which is extremely powerful. This is because most people trust word of mouth referrals more than anything else. This just means that the more people you have as a fan base the better your chances are to create for business for your company.

A loyal fan base will turn into another superb social media marketing strategy. It is also a free one as well. The more customers you have the easier it is to convert more readers into customers just by having that first tier of loyal fans.

How much time do you have?

How much time do you have?

Could you choose to create a strong social presence on every social media site that your customers use? Sure, you could. But, chances are this would prove to be far too time consuming for the average small business owner.

The big brands that small business owners hope to emulate, the ones that put out great content on Facebook, Twitter, Instagram, Pinterest, and so on? They have a marketing team at their disposal, and more likely than not employ someone specifically to run their social media platforms.

How much time do you have?

While this seems obvious, it’s important to take a step back and look at how your business stacks up in terms of bandwidth. If you’re like most small business owners, keeping up on your social media profiles will likely be a matter of you personally creating content for them and running them by yourself (or perhaps with the help of another team member).

Take a look at how much time you actually have to devote to curating your social media presence. Some sites, like Instagram, are lower on the time commitment spectrum; others, like YouTube, demand significantly more time to produce content.

Also consider your existing content offerings; where can you repurpose them? Do you spend hours crafting fantastic blog posts? It might be a good idea to focus on a platform like Twitter or Facebook where sharing long-form content like this is encouraged.

Social Media Platforms

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