The Impact of Social Media on Politics A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to
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Social Media Platforms If you are a digital marketer or someone who deals with marketing in general in this post-Facebook and Twitter world, you would know how important social media has become for your marketing campaigns. The impact of social media is far reaching and will do wonders for you company. Advertising is the next
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Choose the Right Social Media Platforms for Your Brand As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of
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Social media is an integral part of building and maintaining a brand image. 84% of people with internet access use social media, so chances are, so does your target audience. You’ll want to create an excellent first impression of your brand for those who will discover you on social media. When strategizing for your social
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In today’s digital landscape, there is a social media channel for just about everything. From micro-blogging to short 15-second videos, you can find anything in the mix. For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere.
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Content is all around us. Whether we’re reading an insightful blog post or watching a goofy YouTube video, we consume content almost everywhere we go and pretty much at all times. Because of this, it should come as no surprise that 70% of marketers are actively investing in content marketing. With a rapidly growing number
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Marketing works in steps. There’s no “marketing works best here” area of the brain, so there’s no single, simple way to target people in a way that’ll get them to buy your product, visit your store, or read your pamphlet. That’s why the best ad campaigns diversify – when you want to cover a lot of
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