Why you need a Google My Business account
Search is digital. Even if you run an old fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll typically start their search for your company, products, or services.
Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.
Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse.
Even if you already have a web presence, a Google business account ensures you get top results. Accounts also provide access to analytics, allowing you to fine tune your paid and organic advertising strategies.
Keep customers informed
Don’t leave customers guessing about your business’s important details. Or leave them up to Yelp, TripAdvisor, and other review sites over which you have no control. Make sure that when someone searches for your business, they find legitimate information, straight from the source.
Your Google My Business listing includes contact information, business hours, and other essential details. You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergency situations like COVID-19). Google business accounts have strong local SEO, so the information you share will rank above other sites.
Misinformation can lead to bad customer experiences and missed opportunities. Imagine the letdown a customer feels when they make a trip to your store only to find that it’s closed. Or maybe you are open, but a prospective customer chose a competitor because they weren’t certain.
Creating an effective Google My Business listing
The key, says Gurd, is putting together an effective description of your business. Just like a website, a Google My Business listing is crawled by Google’s own search engine spiders, so it’s important to create a relevant, SEO-friendly profile of your company using appropriate keywords and tags.
“It’s all about knowing how your customers will search for you,” he says. “For instance, if you’re a high-end London jewellery retailer, you might want to include the words “designer”, or “boutique”, to make your profile more specific.
Boosting your Google My Business ranking
Rankings in local listings will depend largely on two factors. Firstly, how close your firm is to the area specified in the search, and how close it is to the person searching, will impact the results. But crucially, user interaction with your profile will also help make your listing more prominent.
“The aim is to get as many customers as possible clicking on your link, as Google sees this as an indication of relevance and will organise results accordingly. In other words, your position on the results page should improve,” he explains.
Best Practices for Google Business
- Verify your business: This will ensure that your business information is accurate and that it appears in Google Maps and Google Search.
- Complete your business profile: Make sure to include a detailed description, hours of operation, and photos of your business.
- Encourage customer reviews: Positive reviews will improve your visibility and help potential customers make a decision about your business.
- Optimize your website for local SEO: Use keywords related to your business and location in your website’s content and meta tags.
- Use Google My Business Insights: Monitor and track your business’s online performance and gain insights on how customers are finding your business.
- Keep your information up-to-date: Regularly update your business information, including hours, address, and phone number, to ensure that customers can easily find and contact your business.
- Use Google Posts: Use Google Posts to share news, events, and promotions with potential customers.
- Utilize Google AdWords: Use Google AdWords to create targeted ads for your business, which can help drive more customers to your website.
- Use Google Analytics: Use Google Analytics to track the performance of your website and gain insights into how customers are interacting with your business online.
10.Be consistent: Consistency in your business name, address and phone number across all your online profiles, including Google, is key to maintain your online reputation.
Does Google Business Help in SEO?
Google My Business (GMB) can help with local SEO by providing accurate and consistent information about a business to Google, which can then be displayed in search results and on Google Maps. By verifying and updating business information on GMB, businesses can improve their visibility in local search results, making it easier for potential customers to find them. However, it is important to note that GMB is just one aspect of SEO, and there are many other factors that can influence a website’s search engine rankings.
Posting Photos in Google Business
Posting photos on Google My Business (GMB) can help to improve the visibility of a business in local search results. Photos can provide potential customers with a better understanding of the business and what it has to offer. Additionally, photos can help to create a more engaging and visually appealing listing on GMB, which can help to attract more customers.
Here are some tips for posting photos on GMB: -Make sure the photos are high-resolution and of good quality. -Include a mix of photos, such as exterior and interior shots, as well as photos of products or services. -Make sure the photos are representative of the business, and accurately reflect what customers can expect. -Include captions or labels for each photo to provide context and information about what is shown in the photo. -Regularly update photos on GMB to keep the listing fresh and relevant.
By following these tips, businesses can use photos to effectively showcase their business on GMB and improve their visibility in local search results.