What is average page response time? Optimizing response time is one of the best ways to measure your customer service performance. By definition, average response time is the average time the server takes to respond to all the requests given to it (thanks, Raygun!). More specifically, we like to look at it as how you can measure efficiency among your customer service staff and platform. While the metric seems simple on the surface, it gives valuable insights into areas of future growth and improvement. We’ll take you through how to calculate this metric, how to understand it in the context of your industry, and how to apply it to the platforms you’re using now. How to Calculate Average Response Time You can calculate average response time by multiplying each transaction by its response time, summing the products, and dividing the sum to the total transactions. Average response time can be assessed for various time-periods (i.e. day, week, month, year) and, if your transactions are tied to certain products or campaigns, you can assign a specific average response time for each. If you’re confused about how to define transaction, response time, and total transactions, we’ve included some nifty definitions and examples below: The transaction is the query of users on a website or application. This includes answering messages and completing their requests.Response time is the time interval that it takes for the staff or an application to answer the requests of the user. Note that you have to choose the easiest metric (seconds, minutes, hours) depending on all intervals of transactions!The total transaction is the sum of all the transactions made in a certain period of time. You can count per day, weeks, or months. What Is a Good Page Load Time for SEO — How Fast Is Fast Enough? Ever since Google’s Mobilegeddon, page load time has been a hot topic for website improvement, not simply because of the increased demand from mobile visitors but because of potential lead and customer losses. While page speed influences your search ranking and Facebook pushes Instant Articles, it’s obvious that websites need to pick up the pace, but how fast is fast enough? What amount of page loading time will consumers accept and what will make them close the tab and find something else? Page Load time Is a Primary Ranking Factor Your website needs to be fast enough for your visitors. While that may not be the answer you’re looking for, it’s the one that your website visitors will appreciate. By monitoring your bounce rate (in Google Analytics or comparable metric trackers) and page load time (using the Chrome extension “Page Load Time” or more extensive trackers) you can continue to enhance your website and better serve your visitors. Why Page Loading Time Is Important for SEO While you know the obvious answer, it doesn’t provide you a goal to work towards. Before I get into the speeds you should be aiming for (and not) there’s something you should know: the numbers on page speed suck. Often, the same stats are posted time and time again and are dated while technology is anything but dated, it’s continually improving. What is Google Recommended Page Load Time? The recommended page load time for websites on both mobile and desktop devices <3 seconds, says Google. However, the search engine giant says, the current average load time of web pages on mobile devices is 22 seconds. If you analyze some of the top traffic-driving websites on the internet, you may find a similar pattern – they all have a load speed fewer than 4 seconds. If you’re frustrated while driving through slow-moving traffic, you would be even more frustrated when browsing a slow loading website. Unlike slow-moving traffic, when it comes to the web, you have multiple options. If you end up on a website with poor page load speed, you can always go back to the search engine and choose the immediate competitor. If this is not the case, you can directly type the address of another website that provides similar services and access it. If you’re a website owner, put this in the perspective of your target audience. What is average page response time? Resources: https://www.lido.app/metrics/average-response-time – https://www.semrush.com/blog/how-fast-is-fast-enough-page-load-time-and-your-bottom-line/ – https://www.stanventures.com/blog/google-recommended-page-load-time/
What Is Responsive Web Design? Responsive websites can use flexible grid layouts that are based on the percentage each element takes up in its container. For instance, if a single element is 30 percent, it will always be 30 percent regardless of the size of the screen used by the device that is accessing the site. As a result, you get a uniformly excellent experience no matter how big the screen is on your device. Also, there are a ton of responsive website templates out there you can use. The drawbacks? If you’re starting at the beginning, you’ll need to test your site extensively. And if you don’t know how to code, custom responsive website designs can be pretty difficult to build. People spend, on average, 3.3 hours a day engaging with digital media on their smartphones. Because of this shift in consumer behavior, it’s no longer enough to have a website that only works from a desktop computer. What is a responsive website design? A responsive web design automatically adjusts for different-sized screens and viewports. With a responsive website, someone can browse your website from any device and it will still look and function perfectly. How Responsive Websites Work A typical website is comprised of a set of files (each web page—home page, about page, etc.—is an individual file). Each file contains HTML code and content (text and images). Web pages are styled with files called Cascading Style Sheets (CSS). For ease of explanation, let’s say that a standard (non-responsive) website has a set of files and a few CSS files that govern the look of the site. A responsive website applies an alternate set of CSS files depending on the device being used to access the site. The site looks and ‘responds’ differently based on the device. “Mobile first” is the saying in the digital industry that’s been guiding online companies to tailor their websites to fit the smaller screens of smartphones. The emphasis on mobile browsing began years ago, but the methods rapidly adapt to new consumer usability standards and user-friendliness. In the past, businesses typically created entirely different websites with unique URLs for their mobile websites. This method made it difficult for them to track conversions, as it resulted in two websites that required upkeep, maintenance, and tracking. Today, the standards come down to responsive or adaptive web design. Explore how responsive web design works. How the CSS Works with Responsive Web Design Responsive web design is fluid, while adaptive is more pixel-based. The CSS, or cascading style sheet, is where web developers implement responsive web design. Setting up a website with responsive web design means the website will automatically adjust everything on the web page using a percentage-based outline. For example, if you want a specific column on a page to take up 50 percent of the screen, then the column will take up 50 percent of the space regardless of the screen size. This keeps the design consistent and user focused. With responsive web design, the exact same content doesn’t always appear on small screens and large screens—mobile devices often can’t handle all the extra fluff or content that looks clean on a laptop or desktop computer. Use the CSS to choose what to show and what to omit on your mobile site. Why Responsive Web Design Is Important There was a time when people only accessed websites from a desktop computer. The vast majority had the same size monitor. Websites were designed for the average visitor. Today, people access websites from a variety of different devices with screens ranging from a few inches all the way up to 27″ or more and expectations have changed. Consumers expect the website they’re visiting to know that they’re using a tablet vs. a PC. They expect the site to adjust to them—not the other way around. SEO Implications Google is making changes to make the Core Web Vitals more impactful on website rankings than ever before. This will now emphasize user-friendliness in loading, interactivity, and visual stability. Google is now recommending switching to a responsive web design model to keep up with changing expectations. Responsive web design makes the user experience more enjoyable and seamless. It removes the cumbersome pinching and readjusting of the screen for users. This may seem like a minor inconvenience, but the standard of what users expect is rapidly changing. Users want the most seamless and user-oriented experience possible, and responsive web design achieves this. SEO Implications In the early days of web design, pages were built to target a particular screen size. If the user had a larger or smaller screen than the designer expected, results ranged from unwanted scrollbars to overly long line lengths, and poor use of space. As more diverse screen sizes became available, the concept of responsive web design (RWD) appeared, a set of practices that allows web pages to alter their layout and appearance to suit different screen widths, resolutions, etc. It is an idea that changed the way we design for a multi-device web, and in this article, we’ll help you understand the main techniques you need to know to master it.
Web design refers to the appearance, layout, and design of websites. Rather than software development, web design usually refers to the user experience and front-facing aspects of a website. A Web Designer, therefore, works on the appearance, layout, look, structure, and content of websites. Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. What Is Website Design Elements of Web Design Content There’s no denying that ‘Content is King’. It plays a massive role in Search Engine Optimisation (SEO), and is one of the main reasons people visit your website. You really need to focus a great deal of effort into creating first class content for your website, which should include videos, relevant news/information and high-resolution imagery to make your website ‘stickier’. This will ensure you keep your users on your website for longer. Layout This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design. Usability Great usability will never be noticed by the end user, but bad usability instantly stands out. Your website must be easily navigable, intuitive, accessible and mobile-friendly. The user should know where they are on the website at all times and be able to find where they want to go with little thought. They should also be able to access any page they need without having to view the whole site. Your site should try to anticipate what your visitors are thinking and help them to fulfil their needs with as little effort as possible. Colour The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours. Aesthetics In this day and age, having a visually impressive website across all devices is crucial. However, you must maintain your brand image. Your website must reflect who you are as a business, and visually connect with the audience. The visual appeal of your website not only contributes to your brand awareness but also increase your credibility. Graphics Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load. Interaction Your website must engage with your audience, hold their attention, direct them through the stages of your website and finally encourage them to contact you. Your website isn’t just there for show, it is there to help you generate leads, increase sales and grow your business so ensure your website engages with your visitors in the correct way. What Is Website Design Techopedia Explains Web Design Most websites are created by using a coded language called Hypertext Markup Language (HTML). In order for a website to be successfully displayed on the client browser, it needs to follow the rules of this language. HTML tags identify the website’s content for every page. Cascading Style Sheets (CSS) is then used to define the overall visual appearance of each page. The result is based on the combination of these elements. Hand coding can be taxing for some designers so some opt to use programs like Adobe Dreamweaver. Learn more
You might think big businesses have it easy when it comes to SEO. Sure, they have some natural advantages — resources, budget, brand recognition, domain authority, brand associations, but when it comes to SEO natural advantages just aren’t enough. Good runners don’t win races with natural ability, they still need to put time and effort into training. Probablemente piense que las grandes empresas lo tienen muy fácil. Tienen todos los recursos del mundo, personas con experiencia en todos los puestos importantes, una marca establecida y una ventaja competitiva. ¿Por qué necesitarían los grandes conglomerados el SEO? Appreciate the value of SEO Firstly, if you hold a managerial position in a big corporation, you must understand that SEO is incredibly important to your digital operations. There is a view that SEO requires very little effort and resources. However, if you want to see real improvement in your organic search performance, you’ll need to be putting some time into your SEO projects. This could involve establishing a specialist SEO team within your marketing department, ensuring that your SEO projects get the time and focus they deserve to be successful. Strong, clear goals To better our chances of triumph, it’s a good idea to start with a plan, and write it down. Be clear and specific with what you want to achieve. Don’t just say you want to get fit or healthy, say you want to run a mile in 6 minutes, say you want to lose 10 pounds. Make it a clear goal that you can measure. Break the goal down into steps. Have smaller goals to reach throughout the year, and reward yourself with something when you reach them. Track your progress. We feel good about ourselves when can see our improvements. There’s plenty of great apps out there in which you can do this, I recommend Lift. Like any type of business, your marketing strategies need to be set in accordance to clear goals. This can be applied to how your company uses SEO. For a large company, setting clear goals is central along with keeping the stakeholders in the loop. Public companies have a significant amount of stakeholders that they must answer to when making business decisions. Ensuring that stakeholders are on board with any prospective SEO projects is critical to its success. Exploit the brand name One thing that big companies should be using is their brand name and recognition to appeal to customers. As a result, a valuable brand name and its associations should feature in SEO content, like keyword phrases. There is a reason why large companies get where they are, and often times, a strong brand name with a healthy amount of loyalty is one of the key reasons for such success. Acknowledge your weaknesses, and take note of any setbacks. If you know when you’re likely to trip up then you can prepare yourself in advance, or avoid it altogether. Be accountable, and get a friend to make sure you follow through. When you don’t go for your weekly run, or you indulge in that chocolate cake, set consequences–donations to a charity work well, try creating a commitment contract on StickK. Make sure you have fun. If you’re enjoying the ride, that long road to a new you will fly past, and you’re far less likely to give up. Write high-quality content for local markets This is something the big companies must be doing. If you want your company to succeed at SEO, your content needs to be high quality and engaging. More importantly, the content needs to be relevant with the search query, since this is how Google’s algorithm works; it ranks the most relevant and quality content more highly. This involves including high-domain authority links and relevant keywords that actually resonate with specific markets. Naturally, you can’t use the same back linking articles in a variety of different countries because of cultural and language differences. What’s better, with repeated success in achieving your goals, the plan you have in place and the method you use to reach them can form a habit. Each new challenge you succeed in will make the next one even easier. The thrill and rush of success never wears off, instead, with each accomplishment you’ll only increase your appetite for more new and exciting challenges.