The Impact of Social Media on Politics A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to
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Social media analytics is a process of understanding how your brand/business is faring on social media platforms. This analytics is carried out with the help of social media data and enables businesses and brands to see where they can improve. Practitioners and analysts alike know social media by its many websites and channels: Facebook, YouTube,
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Choose the Right Social Media Platforms for Your Brand As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of
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In today’s digital landscape, there is a social media channel for just about everything. From micro-blogging to short 15-second videos, you can find anything in the mix. For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere.
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Analyzing email marketing campaign results doesn’t stop after having reviewed the obvious factors. A good email campaign analysis tool will also inform you of other important factors. For example, the average time spent on a website (or not spent) is a good indicator of how well your landing page is integrated with your email campaign.
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A professional email marketing service allows you to track the performance of your campaign right after sending it. SendPulse provides detailed reports for you to have a clear understanding of the success of your strategy. The basic report covers the number of emails sent, delivered, open rate, clicks, emails marked as spam, and percentage of
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Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of
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