2022 Online Presence Basics
In 2022 things will be a little different as they always are. Some key things have changed and there’s even more useful tools for small and medium sized businesses to utilize to increase their online presence. Here is a quick reference for to take a look at and see if you’ve been doing all the basics.
Impacts of Social Media: Advantages and Disadvantages
The Impact of Social Media on Politics A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The study also finds that those who do get their political news primarily through social media tend to be less well-informed and more likely to be exposed to unproven claims that people who get their news from traditional sources. In comparison to other media, the influence of social media in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, then in the election of the first African-American president in 2008, and again in the Twitter-driven campaign of Donald Trump. The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups. The Impact of Social Media on Commerce The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue. Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. These functions are important in traditional brick-and-motor businesses and, obviously, in the world of e-commerce. Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers. The flipside: A low number of social ‘shares’ can lead to negative social proof and destroy business credibility Interestingly, although social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some adverse effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites. A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages. Social media creates word of mouthSocial media does, in fact, help to get the word out about your business. With the arrival of interactive and social media, the patterns, role, and impact of word of mouth have evolved. Due to which new online communities are shaped. Such changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. Research shows that 72% of people see online reviews in the same light as personal recommendations made by friends and family. Great word of mouth marketing example – ThreadlessThreadless is an online community of T-shirt designers and a platform where they assembled to submit and vote on T-shirt designs. The designers were paid 20% in royalties, and either Threadless gift cards or cash. Social customer service is the new marketing Providing stellar customer service is likely already a top priority for every business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience. WhatsApp, for example, is the most popular channel for customer service on a global front. The numbers say there are more than 1.5 billion monthly active users, sharing more than 60 billion messages every day, a huge amount of on-platform activity. WhatsApp Business app, launched by Whatsapp enables business users to “interact with customers easily by using tools to automate, sort, and quickly respond to the messages”. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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What is social media analytics?
Social media analytics is a process of understanding how your brand/business is faring on social media platforms. This analytics is carried out with the help of social media data and enables businesses and brands to see where they can improve. Practitioners and analysts alike know social media by its many websites and channels: Facebook, YouTube, Instagram, Twitter, LinkedIn, Reddit and many others. Is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media. Social media analytics is broader than metrics such as likes, follows, retweets, previews, clicks, and impressions gathered from individual channels. It also differs from reporting offered by services that support marketing campaigns such as LinkedIn or Google Analytics. Uses specifically designed software platforms that work similarly to web search tools. Data about keywords or topics is retrieved through search queries or web ‘crawlers’ that span channels. Fragments of text are returned, loaded into a database, categorized and analyzed to derive meaningful insights. Social media analytics includes the concept of social listening. Listening is monitoring social channels for problems and opportunities. Social media analytics tools typically incorporate listening into more comprehensive reporting that involves listening and performance analysis. Topics, people, places Is particularly useful for brands that want to know what their customers or the market are saying about them on social media. Which of their products is being talked about the most? Is a brand getting a lot of attention in a particular geographical area? Social media analysis allows companies not only to be able to more effectively target their marketing, but even more importantly, it’s also an opportunity to provide real-time customer service, just by listening, in case things go wrong. Trends, tipping points The listening aspect of social media analytics can provide useful insight into how a product or service is being received (or if it’s being ignored), as well as identify trends or tipping points in consumer or market behavior. Many turned to social media to understand which side would prevail in this year’s Brexit vote, and social media analytics were particularly important to understand what happened, and how, after the fact. For example, we partnered with the University of Aberdeen to analyze the main topics and trends discussed around Brexit just a week before the vote (and we weren’t surprised at the outcome). Techopedia Explains Social Media Analytics ToolsTools are essential in running a successful social media campaign. It allows social media experts to track and determine the performance of various portions of the social marketing campaign such as sales, customer service and sentiment analysis. In terms of sales, these tools show how well a social media marketing campaign is going by showing all positive turnovers or purchases that come directly from social media sources such as Facebook and Twitter. These sites are useful for disseminating purchase or signup links and correlate directly to traffic which can be picked up by a specific social media analytics tool. For brand recognition and sentiment analysis, some tools are able to mine the data from social networking sites in order to find or discover the sentiment of people towards a brand or business through methods such as natural language processing and pattern recognition. Common methods of analysis used: Data miningTransformationNatural language processingData pre-processingData visualizationHidden pattern evaluationTraffic analysis Examples of social media analytics tools or platforms: Google AnalyticsTwitter AnalyticsFacebook InsightHootsuite .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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Choose the Right Social Media Platforms for Your Brand
Choose the Right Social Media Platforms for Your Brand As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks. Then—reality sets in and you realize that creating content for LinkedIn, Facebook, Instagram, Snapchat, Pinterest and any others take a lot more time than you thought—and that’s just the planning! Choose the Right Social Media Platforms for Your Brand Each platform reaches a different audience, but ultimately establishing your marketing goals and strategy and sticking to your plan will help you pick which platform or platforms are worth the time and effort. When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company. Most people and companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them. How do you decide which platforms are best for your needs? Here’s a brief overview of the most significant platforms as they pertain to your business needs. Pinterest What is Pinterest? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest. Browse your home feed Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow. You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party decor, party food recipes, and birthday gift ideas. LinkedInLinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary. It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are. It also includes groups and discussions where you can politely discuss your interests, show that you’re transparent, solicit advice, ask questions and answer questions, letting your expertise impress others. Service providers are more prevalent than manufacturers or retailers, because it’s easier to talk about what you do or what your business does, and it’s not a very visual medium. Like many others, I post links to my articles or blogs so people can read more about who I am and what I do. YouTubeYouTube is a very powerful tool, visually driven and potentially very exciting. It has become synonymous with homemade or company-made videos. It’s watched worldwide, and people post videos with hopes of going viral. The key to using YouTube effectively is to feature your product or service in an unforgettable way, and with millions of people now using YouTube, the bar is set very high. No one will watch a boring video. Like Pinterest, you can use YouTube to capitalize on our innate love of visuals. It’s a good idea to watch a number of YouTube videos and see which ones generated hundreds of thousands (or even millions) of hits. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube. What is Facebook? Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s largest social network, with more than 1 billion users worldwide. Why use Facebook? Have you ever wondered why people like using Facebook? After all, there are already a lot of other ways to communicate online, like through email, instant messaging, and so on. What makes Facebook unique is the ability to connect and share with the people you care about at the same time. For many, having a Facebook account is now an expected part of being online, much like having your own email address. And because Facebook is so popular, other websites have worked to integrate Facebook. This means you can use a single Facebook account to sign in to different services across the Web. What is Twitter? In 2006, Jack Dorsey, co-founder of Twitter, had an idea — he would create a SMS-based communications platform in which friends could keep tabs on each other by updating statuses. In the beginning, Twitter was an idea all-too-similar to texting. The idea evolved, in large part due to brainstorming sessions with Dorsey’s co-founder, Evan Williams. On March 21, 2006, Jack sent the first tweet, which read — “just setting up my twttr.” Twitter saw explosive growth at the 2007 South By Southwest Interactive conference, during which more than 60,000 tweets were sent. The Twitter team took advantage of the conference to begin growing their user base. Twitter for Marketers Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book. It’s important to note, you can use Twitter to advertise your products or services, but you should do so sparingly. Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness. Choose the Right Social Media Platforms for Your Brand .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
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What is Social Media Management?
In today’s digital landscape, there is a social media channel for just about everything. From micro-blogging to short 15-second videos, you can find anything in the mix. For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere. Whether you are a small business just starting to market on social media or if you’ve been using it for a while, you can imagine how stressful (and chaotic) managing all the channels can get. Each social channel comes with unique nuances and capabilities that influence how you publish and manage content. This is where social media management comes in. Social media management is the process of creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. These tools and services can help you automate these processes, which can save time, improve productivity, and tap into the potential of your audience. Social media management tools, like Hootsuite and Sprout Social, can streamline your strategy, allowing you to schedule posts, engage with users, and analyze trends. On the other hand, social media management services just do all the work for you, but they’ll cost you a pretty penny. Social media plays an integral part in the business landscape. According to Hootsuite, 3.2 billion people use social media around the world, and 11 new users every second. The software discussed in this article can help you reach this huge audience and make running a social media campaign decidedly simpler. It all Starts With Your Customer Behind every successful digital marketing strategy is a marketing team with a very clear and detailed understanding of who their buyers are. They know all there is to know about how their customers think. Fact is, unless you know your buyers, you won’t know how to appeal to them. Understanding buyers isn’t what it used to be. You need to move beyond demographics and start focusing on what your buyers value. You need to know how they feel about the challenges they face and how they expect your solution to deliver when they commit to it. A great place to start is by creating personas for all types of buyers you have. A well-defined persona will help you establish the most important challenges, needs and desires your buyers have. With this information, you’ll be able to produce social media content that appeals to your buyers along their buyer journey. .button { background-color: #4CAF50; /* Green */ border: none; color: white; padding: 15px 32px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer;
} .button2 {background-color: #008CBA;} /* Blue */ Get in touch with us for a free online business analysis Resources: https://marketing.sfgate.com/blog/what-is-social-media-management https://tech.co/digital-marketing/social-media-management-guide https://influencermarketinghub.com/what-is-social-media-management/