Inbound marketing is defined as:
Inbound marketing provides information,
When you look at the diagram above you’ll see a number of media pillars needed for your success, inbound marketing is one of them. Also, for inbound marketing to work all the other pillars must be part of your priorities. For inbound marketing to work your website will need visitors. To get visitors to your website and convert them into leads you will need an active social media presence. You will need a very aggressive SEO plan of action. SEO is the highest quality of traffic you’ll get to your website because it’s traffic from search engines, from people looking for whatever it is your company sells or provides.
Calls to Action
Calls to actions throughout your website are needed in order to capture user data which can then be used to send newsletters, information and other promotional content to. Now, you might be thinking you don’t want to be annoying and send information to people. Fact is, it works and they are opting in to receive it, they also have the ability to opt out at anytime. In the end capturing user data is always a good idea even if you do not market to them. It can be used for all kinds of things to improve your business. Know a customers history, track their purchases and make notes so when dealing with them again you know their specific customer journey with your business.