Contractor marketing for the six-figure project that starts with one Google search
A kitchen remodel, an addition or a custom home is the biggest purchase most families make after the house itself. They research for months, read every review and ask ChatGPT who to trust. Your website, your reviews and your follow-up are the job interview. We make sure you pass it.
What general contractors & home builders get from Media Pillars
Contractor marketing from Media Pillars is a monthly program for general contractors, remodelers and home builders that makes the company the one Google Maps, Google AI Overviews and ChatGPT name for remodeling and building searches in its service towns, captures every inquiry from call, text and web chat, and follows up estimates automatically over the long decision cycle of a construction project. It runs on the contractor's existing website and Google Business Profile, includes a project-gallery and review program, is priced publicly from $197 per month with no contract, and is measured in Google Analytics and Search Console.
Built for
- General contractors and design-build firms
- Kitchen, bath and whole-home remodelers
- Custom home builders and additions specialists
- Roofing, siding, painting, glass and specialty contractors
Local across Upstate New York, Vermont and the Catskills. Remote for contractors anywhere in the United States.
Sound familiar?
We hear the same four things from contractors in every first call. Each one has a specific fix below.
Your best work is on your phone, not your website
Twelve years of beautiful projects and the site shows four photos from 2019. Buyers assume you have not built anything since.
Leads go cold during a long decision
A remodel decision takes 3–9 months. Nobody follows up in month two, so the family signs with the contractor who did.
You compete with the guy with a truck and no insurance
Homeowners cannot tell a licensed, insured, 20-year firm from a handyman on Facebook unless your online presence proves it.
Subs and suppliers found you; homeowners cannot
You are known in the trade and invisible to the family two towns over typing “kitchen remodeler near me.”
A website that works like a portfolio interview
Project galleries by type and town, before-and-afters, the process from consultation to punch list, your license and insurance, and reviews from the neighbors. The homeowner should finish the site already trusting you.
How it starts
Free check, then the contractor audit
Free Online Presence Check for your AI and Maps visibility, then a $497 audit of your Business Profile categories (general contractor, remodeler, home builder), listings, reviews and site speed in every town you build in.
Capture and follow up
Missed-call text-back, web chat and the AI receptionist on your existing number. Consultation requests land in a CRM with a follow-up sequence built for a months-long decision.
Publish and compound
Project pages by service and town, review requests at final walkthrough, monthly AI re-checks and GA4 reporting that shows which project types and towns produce consultations.
Everything we do for contractors
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
Contractor website with real project galleries
Projects by type and town, before-and-after sliders, process pages, financing, license and insurance displayed, and a consultation request that captures scope and budget.
Contractor SEO and AI search
Kitchen remodel, bathroom remodel, addition, custom home and town pages; GeneralContractor and Service schema; monthly checks of who ChatGPT and Perplexity name for remodelers in your area.
Long-cycle lead follow-up
Consultation requests nurtured for months with project ideas, financing options and reviews until the family is ready. Stops the moment they book.
Missed-call text-back
On the job site with a nail gun, the call gets a text within a minute. The lead stays yours.
24/7 AI receptionist
Qualifies scope and timeline, books consultations into your calendar and texts you a summary.
Reviews at final walkthrough
Requested automatically when the project closes, answered in your voice, and mentioning the project type and town.
Project content and social
Progress photos and finished projects turned into posts, Business Profile updates and pages, so your feed proves you are building right now.
GA4 and Search Console reporting
Which project types and towns generate consultations, and what the AI assistants said this month.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
Every inquiry captured and followed up. Business Profile complete. Gallery and process pages planned. Baseline recorded.
By day 90
Project pages ranking for remodel and addition searches in your primary towns. Reviews climbing. Consultations arriving with scope and budget already stated.
Six months and beyond
AI assistants naming you for contractor and remodeler searches across your region. Pipeline forecastable from the CRM. Reporting tells you which project type to feature next.
Proof from contractors we already serve
Paint Masters TNC
A Hudson Falls painting contractor whose free quote is now the obvious next step on every page, whose services can each be found by the homeowner who needs them, and whose brand promise (detail-oriented professionals) is reflected in a site that looks the part.
The searches and AI questions we build contractors to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- contractor marketing
- general contractor seo
- remodeling contractor marketing agency
- kitchen remodeler Queensbury
- general contractor near me
- home builder marketing
- contractor lead generation
- contractor website design
- bathroom remodel Plattsburgh
- home addition contractor near me
- best general contractor in Schenectady
- which contractor does ChatGPT recommend in Bennington VT
Where we work with contractors
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: general contractors & home builders nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions contractors ask us
What matters most for a general contractor online?
Proof. Recent project photos, reviews that describe the project, license and insurance visible, and a clear process. Then being found for the specific project type in the specific town, and following up for as long as the decision takes.
How do you handle a long sales cycle?
Every consultation request enters a CRM sequence built for months, not days: project ideas, financing, relevant reviews and a check-in cadence in your voice. You see every lead's status on one board and the sequence stops when they book.
Can you help a roofer, painter or specialty contractor, not just GCs?
Yes. The system is the same; the pages, review language and follow-up are written for your trade. Paint Masters TNC and Crosstown Glass are both specialty contractors we serve.
How do we appear in ChatGPT and Google AI Overviews for remodelers?
By being verifiable: consistent listings, a complete Business Profile, recent reviews that mention project types and towns, and pages with structured data that answer cost, timeline and process questions plainly. We build the evidence and re-check the assistants monthly.
What does contractor marketing cost?
Never Miss a Lead $197/mo, Front Office AI $397/mo, Get Found Everywhere $897/mo, Market Leader $1,297/mo. Websites flat from $997 (Fast Static Site) to $4,997 (Business Growth Site). All published, month to month.
Do you work with contractors outside Upstate New York?
Yes, remotely nationwide. Tru-X Landscaping and Apollo Moving are both out-of-state clients. Local in the Capital Region, Adirondacks, Catskills and Vermont.
Will you post our projects on social media?
Yes, under the Social Media & Content plans ($397 or $697/mo) or included in Get Found Everywhere and Market Leader. You send photos from the job site; we do the rest and a human reviews everything before it publishes.
Related services
Other industries we serve
See how contractors like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee