What we did
- Website build with project galleries
- Service segmentation
- Care plan
Where it stands
Commercial and residential customers each find their own path in.
Services involved
- Website Design
- Care Plan
More from this industry
About Crosstown Glass & Aluminum
Crosstown Glass & Aluminum is a family-owned, BBB-accredited Schenectady, NY company with more than 20 years of industry experience in residential window service, commercial window and storefront glazing, architectural and specialty glass, and mirror products. The company works through a clear four-step process: estimate, project sketching and calculations, payment and manufacturing, then delivery and installation.
Media Pillars designed the company's website and supports its online presence.
Industry: Residential window service, commercial glazing, architectural and specialty glass, mirrors · Location: Schenectady, NY — Capital Region and Upstate New York · Website: crosstown-glass.com
The Challenge
A glass company serves two very different customers: a homeowner with a broken window who wants it fixed this week, and a general contractor or property manager specifying a storefront. Mixing them on one page loses both.
The site needed separate residential and commercial paths, a process explanation that sets expectations for custom-manufactured work, quote requests that capture the right details, and search visibility for both 'window repair Schenectady' and commercial glazing searches.
What Media Pillars Built & Manages
Media Pillars built the website and supports the company's search presence.
WordPress Website Design
A professional, mobile-first site that presents 20 years of glass and aluminum work to homeowners, contractors, and property managers.
Residential vs. Commercial Paths
Distinct residential window service and commercial glazing sections so each audience finds its own page, pricing expectations, and quote form.
Quote Request Capture
Quote forms and a dedicated quotes email path so estimate requests arrive with the details the shop needs to sketch and calculate the job.
Local SEO
Service pages and location signals for Schenectady and Capital Region glass, window, and mirror searches.
Trust Signals
BBB accreditation, insurance, family ownership, and the four-step process presented where a first-time customer looks for reassurance.
Website Care
Ongoing updates, security, and performance.
The Outcome
- Homeowners and commercial buyers each land on a page written for them.
- The four-step process sets expectations for custom work before the first call.
- Quote requests arrive with the right details for the shop to price the job.
- A 20-year company has a web presence that matches its reputation.
Services Delivered
Every service on this project is something we offer to any glass, contractor, or home-services business:
Website Design & Care Plans Local SEO & AI Search Optimization CRM & Lead Management Reviews & Reputation Management Missed-Call Text-Back Website Speed OptimizationPlatform Stack
WordPress · Rank Math Pro · WP Rocket · Google Business Profile · GA4
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