What we did
- WP Rocket configuration and caching tuning
- Image optimization
- Performance monitoring
Where it stands
Faster pages on mobile during the busiest season.
Services involved
- Speed
- Care Plan
More from this industry
About Tru-X Landscaping
Tru-X Landscaping, LLC is a Beaverton, Michigan contractor specializing in hardscaping and retaining walls, land clearing, patios, driveway grading, power washing, and outdoor fireplaces, with particular expertise in lakefront erosion control and sloped properties. The company is a Unilock certified installer.
Media Pillars provides the company's website care and performance work remotely from Upstate New York.
Industry: Hardscaping, retaining walls, land clearing, patios and outdoor living · Location: Beaverton, MI — serving Mid-Michigan lakefront and rural properties · Website: truxlandscaping.com
The Challenge
Contractor websites are photo-heavy by nature — a gallery of patios and walls is the sales pitch — and heavy pages get slow, especially on phones out in the field where prospects actually look.
The owner wanted maximum speed with zero risk of breaking anything across devices. The site also carried legacy caching exclusions and a mobile-Safari rule from a past issue, so every change had to be made carefully rather than by flipping every switch on.
What Media Pillars Built & Manages
Media Pillars maintains the site and its performance layer.
WP Rocket Performance Configuration
Caching, file optimization, and media loading configured for maximum speed with device-by-device safeguards, preserving pre-existing exclusions until their purpose is confirmed.
WordPress & Avada Website Care
Ongoing updates, gallery and content changes, and plugin management on the Avada-based site.
Lead Capture Integration
Text and call quote requests connected to the Media Pillars platform so every inquiry is captured and followed up.
Testing & Diagnostics
Page-speed and uptime testing, with server-side issues such as failed scheduled tasks and testing-tool blocks flagged to the host.
Service & Area Pages
Hardscaping, land-clearing, and lakefront-erosion services written so Mid-Michigan homeowners find the right page for their problem.
Google Business Profile Support
Listing and review guidance so the company's project photos work as hard on Google as they do on the website.
The Outcome
- A faster site with no broken layouts, forms, or galleries on any device.
- Caching rules documented and preserved, so future changes are safe instead of guesswork.
- Quote requests captured on a platform that tracks and follows up, not just an inbox.
- Evidence that Media Pillars supports contractors well beyond the Northeast.
Services Delivered
Every service on this project is something we offer to any landscaping, hardscaping, or contractor business:
Website Speed Optimization Website Design & Care Plans Missed-Call Text-Back CRM & Lead Management Local SEO & AI Search Optimization Reviews & Reputation ManagementPlatform Stack
WordPress · Avada · WP Rocket · Wordfence · Yoast SEO · GoHighLevel (Media Pillars platform) · GA4
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