Tru-X Landscaping: A Mid-Michigan Hardscaping Contractor's Website Tuned for Speed on Every Device
WordPress and Avada website care, WP Rocket performance configuration with zero-breakage priority, and lead-capture integration for a Unilock-certified hardscaping and land-clearing contractor.
Book Your 15-Min Walkthrough Visit Tru-X LandscapingAbout Tru-X Landscaping
Tru-X Landscaping, LLC is a Beaverton, Michigan contractor specializing in hardscaping and retaining walls, land clearing, patios, driveway grading, power washing, and outdoor fireplaces, with particular expertise in lakefront erosion control and sloped properties. The company is a Unilock certified installer.
Media Pillars provides the company's website care and performance work remotely from Upstate New York.
The Challenge
Contractor websites are photo-heavy by nature — a gallery of patios and walls is the sales pitch — and heavy pages get slow, especially on phones out in the field where prospects actually look.
The owner wanted maximum speed with zero risk of breaking anything across devices. The site also carried legacy caching exclusions and a mobile-Safari rule from a past issue, so every change had to be made carefully rather than by flipping every switch on.
What Media Pillars Built & Manages
Media Pillars maintains the site and its performance layer.
WP Rocket Performance Configuration
Caching, file optimization, and media loading configured for maximum speed with device-by-device safeguards, preserving pre-existing exclusions until their purpose is confirmed.
WordPress & Avada Website Care
Ongoing updates, gallery and content changes, and plugin management on the Avada-based site.
Lead Capture Integration
Text and call quote requests connected to the Media Pillars platform so every inquiry is captured and followed up.
Testing & Diagnostics
Page-speed and uptime testing, with server-side issues such as failed scheduled tasks and testing-tool blocks flagged to the host.
Service & Area Pages
Hardscaping, land-clearing, and lakefront-erosion services written so Mid-Michigan homeowners find the right page for their problem.
Google Business Profile Support
Listing and review guidance so the company's project photos work as hard on Google as they do on the website.
The Outcome
- A faster site with no broken layouts, forms, or galleries on any device.
- Caching rules documented and preserved, so future changes are safe instead of guesswork.
- Quote requests captured on a platform that tracks and follows up, not just an inbox.
- Evidence that Media Pillars supports contractors well beyond the Northeast.
Services Delivered
Every service on this project is something we offer to any landscaping, hardscaping, or contractor business:
Platform Stack
Frequently Asked Questions
What does Media Pillars do for Tru-X Landscaping?
Media Pillars maintains the company's WordPress/Avada website, configured WP Rocket for maximum speed with device safeguards, integrated lead capture on the Media Pillars platform, and handles testing and host coordination.
Do you work with contractors outside New York?
Yes. Tru-X Landscaping is in Beaverton, Michigan. We support contractors and home-service businesses remotely anywhere in the United States.
How do you speed up a photo-heavy contractor website?
Caching, image optimization and lazy loading, script delay with exclusions for forms and galleries, and CDN delivery, tested on real phones before and after so nothing breaks.
Can you keep our existing caching rules if we do not know why they were added?
Yes. We preserve unexplained exclusions until their purpose is confirmed, because removing one can reintroduce a bug that someone already fixed.
What does website speed optimization cost?
A one-time Speed Optimization is 697 flat with a money-back guarantee, and performance care is included in Market Leader plans. See our Plans and Pricing page.
Run a contractor website that is too slow on the phones your customers use?
Book a free 15-minute walkthrough. We will test your site and show you what is slowing it down.
Book Your 15-Min Walkthrough Call (518) 777-2263
