What we did
- Local SEO program
- Business Profile management
- Review request automation
Where it stands
Steady review growth and expanded visibility across the service area.
Services involved
- Local SEO
- Reviews
- GBP
More from this industry
About Dempster Plumbing
Dempster Plumbing is a licensed, full-service plumbing company founded by Bill Dempster more than 30 years ago, serving Columbia County, Greene County, and surrounding areas of the Hudson Valley. Services include copper and PEX repiping, trenchless sewer replacement, hydrojetting, water heaters and tankless units, gas lines, water softeners and filtration, and 24/7 emergency repair.
Media Pillars is the company's SEO and online-reputation partner.
Industry: Full-service plumbing — repiping, trenchless sewer, water heaters, gas lines, 24/7 emergency · Location: Columbia and Greene Counties, NY — Hudson Valley and Northern Catskills · Website: dempsterplumbing.com
The Challenge
Plumbing is won on the phone in the first hour after a search. A company with 30 years of reputation still loses jobs if a newer competitor outranks it on Google Maps for 'plumber near me' or has more recent, better-answered reviews.
The site needed a clear-eyed audit of what was holding rankings back, service pages that matched how homeowners actually search (trenchless sewer, repipe, tankless), and a Google Business Profile that was complete, accurate, and actively managed.
What Media Pillars Built & Manages
Media Pillars runs the company's ongoing SEO and reputation program.
Comprehensive SEO Audit
A full technical, on-page, and local audit of dempsterplumbing.com with a prioritized fix list covering speed, structure, service coverage, and citations.
Service Page Management
Service pages managed and optimized for the searches that bring emergency and replacement jobs — repiping, trenchless sewer, water heaters, gas lines, and 24/7 repair.
Google Business Profile Optimization
Categories, services, service area, photos, and descriptions optimized so the profile competes in the Maps pack across two counties.
Review Response Management
Professionally written responses to Google reviews that thank customers, reinforce service keywords, and handle any negative feedback calmly.
Search Console & Analytics
GA4 and Search Console monitored so the program is steered by which towns and services actually produce calls.
Lead Capture Readiness
Call and form paths reviewed so the AI receptionist and missed-call text-back can be added when the company is ready.
The Outcome
- A documented SEO roadmap instead of guesswork, with fixes prioritized by impact.
- A complete, actively managed Google Business Profile competing for plumber searches across two counties.
- Every review answered in the company's voice, building trust with the next searcher.
- Reporting that shows which services and towns generate leads, so effort goes where the calls are.
Services Delivered
Every service on this project is something we offer to any plumbing, HVAC, or home-services business:
Local SEO & AI Search Optimization Reviews & Reputation Management Analytics & Reporting Website Design & Care Plans 24/7 AI Receptionist Missed-Call Text-BackPlatform Stack
WordPress · Rank Math Pro · Google Business Profile · GA4 · Google Search Console · Trustindex
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