Plumber marketing built for the 2 AM burst pipe and the Tuesday water heater
Plumbing is the most emergency-driven trade there is. The homeowner with water on the floor calls the first company that answers and has the reviews to trust. We make sure that is you, in every town you serve, and we keep the routine work (water heaters, softeners, repipes, remodels) flowing in between.
What plumbing companies get from Media Pillars
Plumber marketing from Media Pillars is a monthly program for plumbing and drain companies that combines 24/7 call answering with missed-call text-back, local SEO and AI search optimization so the company is the one Google Maps, Google AI Overviews and ChatGPT name for plumber near me, water heater replacement and drain cleaning in its towns, plus automatic review requests after every job. It works with the dispatch software the shop already uses, is priced publicly from $197 per month with no contract, and is measured in Google Analytics, Search Console and the call log.
Built for
- Residential plumbing and drain companies
- Water heater, softener and water treatment specialists
- Plumbing and heating shops that also do boilers
- Septic, excavation and sewer-line contractors
Local across Upstate New York, Vermont and the Catskills. Remote for plumbers anywhere in the United States.
Sound familiar?
We hear the same four things from plumbers in every first call. Each one has a specific fix below.
Emergency calls go to whoever answers
Water on the floor means the homeowner dials down the list until someone picks up. The truck in the driveway belongs to the shop that answered, not the best plumber.
Reviews stopped two years ago
You do great work and the last Google review is from 2024. The competitor with 300 reviews and a 4.6 gets the call over your 38 reviews and a 4.9.
“Plumber near me” now has one answer
Google's AI Overview, Siri and ChatGPT pick a company. If your listings contradict each other or your site says nothing specific, the AI picks someone else.
Office drowning in scheduling calls
Your dispatcher spends the day repeating your hours and service area. The receptionist should be selling the water heater upgrade instead.
Reviews that mention the job and the town
“Fixed our burst pipe in Queensbury within an hour” does work for you on Google Maps and inside ChatGPT that no page copy can. We request one after every closed work order and answer each in your voice.
How it starts
Free check, then the plumbing audit
See where you stand on ChatGPT, Perplexity, Gemini and Google Maps for plumber searches in your towns. The $497 audit then maps every Business Profile category, service and county against your competitors.
Answer every call, publish every service
Missed-call text-back and the AI receptionist go live on your existing number. Water heater, drain cleaning, emergency plumbing, repipe and town pages publish in order of value.
Reviews and reporting compound
Automatic review requests after every job, monthly re-checks of what the AI assistants say, and GA4 and Search Console reporting that shows which towns and services generate calls.
Everything we do for plumbers
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
24/7 plumbing receptionist
Identifies emergencies (burst pipe, sewage backup, no hot water), quotes your trip charge, books into your dispatch calendar and texts the on-call plumber. Non-emergencies get scheduled without waking anyone.
Missed-call text-back
A text within 60 seconds of a missed call keeps the homeowner from dialing the next plumber. Published guarantee: miss it and the month's fee is credited.
Plumber SEO and AI search visibility
Plumber, emergency plumber, water heater and drain-cleaning pages for each town, Plumber and Service schema, listing consistency across directories and monthly AI assistant re-checks.
Review generation and responses
Requests after every job by text, responses in your voice, and review content that names the service and town. This is what moved Dempster Plumbing across two counties.
Plumbing website that books
Fast, phone-first pages with click-to-call, chat, financing and a clear trip-charge policy. Water heater comparison pages that pre-sell the tankless upgrade.
Online booking for routine work
Water heater flushes, softener service and estimates booked online straight into your calendar, with reminders that cut no-shows.
Customer Wake-Up Campaign
One text campaign to past customers for water heater checks, softener salt programs or annual inspections. Five booked appointments or $497 refunded.
Reporting a plumber can read
Calls by town and service, Maps ranking, review velocity and what ChatGPT said this month, delivered by the 5th.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
No call goes unanswered. Business Profile cleaned up with the right categories and services. Review requests running. Baseline AI visibility and Maps rank recorded.
By day 90
Reviews climbing weekly and mentioning specific jobs. First town and service pages ranking. First AI mentions for plumber searches in your primary town.
Six months and beyond
Maps pin competitive in every town you serve. AI assistants naming you for emergency plumber and water heater searches. Reporting shows which services book, so we push those.
Proof from plumbers we already serve
Dempster Plumbing
A plumbing company competing across two counties. We replaced guesswork with a documented SEO roadmap prioritized by impact, built and now manage a complete Google Business Profile competing for plumber searches across both counties, answer every review in the company's voice, and report which services and towns generate leads so effort goes where the calls are.
The searches and AI questions we build plumbers to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- plumber marketing
- plumbing seo company
- plumber near me
- emergency plumber Queensbury
- water heater replacement Lake George
- plumber answering service
- plumbing lead generation
- plumber website design
- best plumber in Plattsburgh
- drain cleaning near me
- plumbing company reviews
- what plumber does ChatGPT recommend in Bennington VT
Where we work with plumbers
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: plumbing companies nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions plumbers ask us
Why do plumbers need an answering service if we have a dispatcher?
Because the calls that matter most arrive at night, on weekends and while your dispatcher is on the other line. The AI receptionist answers every one of them, books the routine work and wakes the on-call plumber only for true emergencies. Every call is transcribed.
How do we get more Google reviews as a plumber?
Ask every customer, automatically, by text, within an hour of the job closing, with a direct link to your Google review form. Then respond to every review. We never gate or filter reviews and never write them for you; we make asking effortless so volume takes care of itself.
How does a plumbing company show up in ChatGPT and Google AI Overviews?
AI assistants name plumbers they can verify: consistent business information everywhere, a complete Business Profile with the right categories, recent reviews mentioning specific services and towns, and website pages with structured data that plainly answer questions like “how much does a water heater replacement cost.” We build that evidence and re-check the assistants monthly.
What does plumber marketing cost?
Never Miss a Lead is $197/mo, Front Office AI with the receptionist is $397/mo, Get Found Everywhere with the SEO/AI program is $897/mo, and Market Leader is $1,297/mo. Standalone AI Visibility programs run $597–$1,497/mo. All month to month, every price published.
Do you work with Housecall Pro, ServiceTitan or Jobber?
Yes. Bookings, leads and review triggers connect to the software you already dispatch from.
Can you fix our existing plumbing website instead of rebuilding it?
Usually. Website Rescue starts at $997 and Speed Optimization is $697 with a money-back guarantee. If a rebuild is the right call, a Fast Static Site is $997 and a full Launch Site is $2,997, flat.
Do you serve plumbers outside Upstate New York?
Yes. We work in person across the Capital Region, Adirondacks, Catskills and Vermont and remotely with plumbing companies anywhere in the U.S.
Related services
Other industries we serve
See how plumbers like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee