Electrician marketing for panel upgrades, EV chargers, generators and the calls you keep missing
Electrical work is shifting from service calls to big-ticket installs: 200-amp panels, EV chargers, whole-home generators, heat pump circuits and solar tie-ins. Homeowners research those for weeks before they call. We make sure your company is the one they find, the one the AI recommends and the one that answers.
What electrical contractors get from Media Pillars
Electrician marketing from Media Pillars is a monthly program for electrical contractors that gets the company named by Google Maps, Google AI Overviews and ChatGPT for electrician near me, panel upgrade, EV charger installation and generator installation in its service towns, answers every call and web chat 24/7 with missed-call text-back, and follows up estimates automatically so more quotes become jobs. It runs on the contractor's existing website and Google Business Profile, is priced publicly from $197 per month with no contract, and is measured in Google Analytics and Search Console.
Built for
- Residential and light-commercial electrical contractors
- EV charger and generator installers (Generac, Kohler, Tesla, ChargePoint)
- Electricians adding heat pump, solar or battery work
- Low-voltage, lighting and smart-home specialists
Local across Upstate New York, Vermont and the Catskills. Remote for electricians anywhere in the United States.
Sound familiar?
We hear the same four things from electricians in every first call. Each one has a specific fix below.
Estimates that never close
You drive out, quote the panel upgrade, and never hear back. Nobody followed up on day 3, day 7 or day 21, so the homeowner went with whoever did.
Big installs are researched, not impulse
Generator and EV charger buyers read for weeks. If your site has one paragraph and a phone number, you are not in the running.
You are the electrician for the whole county, but Google shows one town
Your Maps pin ranks at the shop address and nowhere else. The town 20 minutes away has never heard of you.
Calls hit voicemail while you're in an attic
You cannot answer on a ladder. The customer does not leave a message; they call the next name.
Every estimate followed up until it closes or says no
Quote sent, text on day 2, email with financing on day 5, call reminder on day 10. Automated, in your voice, stopping the moment they book. This alone changes an electrical contractor's year.
How it starts
Free check, then the electrical audit
Free Online Presence Check for your AI and Maps visibility, then a $497 audit of your Business Profile (electrician, electrical installation service, EV charging station contractor), listings and site speed across every town you work.
Answer, capture, follow up
Missed-call text-back and the AI receptionist on your existing number. Estimate follow-up sequences in the CRM. Panel, EV charger, generator and town pages published.
Compound
Reviews after every job, monthly AI re-checks, seasonal campaigns (generators before storm season, EV chargers when incentives change) and GA4 reporting.
Everything we do for electricians
Every service below is a published, month-to-month plan or a flat, quoted price. Pick one piece or the whole system.
Missed-call text-back
You are in a panel with both hands busy. The customer gets a text in under a minute and stays yours.
24/7 AI receptionist
Triages no-power emergencies from estimate requests, quotes your service-call fee, books into your calendar and texts you the details.
Estimate follow-up automation
Every quote gets a text, email and reminder sequence until it books or declines. Financing and rebate links included where they help.
Electrician SEO and AI search
Panel upgrade, EV charger, generator, lighting and service-call pages per town; Electrician and Service schema; monthly checks of what ChatGPT and Perplexity say for electricians in your county.
Electrical website that educates
Generator sizing guides, EV charger comparison, panel upgrade cost pages, license and insurance displayed, financing and a clear quote path.
Reviews after every job
Requested automatically, answered in your voice, mentioning the work and the town.
Storm-season and incentive campaigns
Generator campaigns before hurricane and ice-storm season, EV campaigns when utility rebates change, sent to your customer list.
GA4 and Search Console reporting
Which towns and services generate calls and quotes, and what the AI assistants said this month.
What to expect, and when
We do not guarantee a #1 ranking; nobody honest can. We do publish what changes, in what order, and we measure it in Google Analytics, Search Console, your Business Profile and monthly AI re-checks. If an AI Visibility score has not moved in 90 days, the next month is free.
First 30 days
Every call answered or texted back. Estimate follow-up running. Business Profile corrected. Baseline recorded.
By day 90
More quotes closing from follow-up alone. First install pages ranking for panel upgrade and EV charger searches in your towns. Reviews climbing.
Six months and beyond
AI assistants naming you for electrician searches across your county. Install pipeline steady instead of seasonal. Reporting tells you which install type to push next.
Proof from electricians we already serve
Crosstown Glass & Aluminum
Not an electrician, but the same problem every install contractor has: homeowners and commercial buyers each need their own page, a four-step process has to set expectations before the first call, and quote requests need to arrive with the details required to price the job. That is what we built for this 20-year Schenectady contractor and what we build for electrical contractors.
The searches and AI questions we build electricians to win
A sample of what your customers type into Google and ask ChatGPT, Perplexity, Gemini and Siri. We build one page or one answer for each, in each town you serve, then verify the assistants monthly.
- electrician marketing
- electrician seo
- electrician near me
- electrical contractor marketing agency
- panel upgrade Lake George
- ev charger installer Kingston
- generator installer near me
- electrician lead generation
- electrician answering service
- electrician website design
- licensed electrician Schenectady
- which electrician does ChatGPT recommend in Bennington VT
Where we work with electricians
Local: Upstate New York, Vermont and the Catskills
Headquartered in Granville, NY with a HUBZone office in Cairo, NY. In-person walkthroughs and site visits across the Capital Region, Adirondacks, Lake George, Saratoga, the Catskills, Hudson Valley and western Vermont, including Glens Falls, Queensbury, Saratoga Springs, Albany, Troy, Schenectady, Lake George, Ticonderoga, Plattsburgh, Kingston, Hudson, Catskill, Windham, Rutland, Bennington and Middlebury.
Remote: electrical contractors nationwide
Onboarding, reporting and support run over video, phone and shared accounts you own. Clients in Pennsylvania, Maryland, Massachusetts and the Southeast run on the same programs as our neighbors in Glens Falls. Veteran-owned; 25% discount for veteran-owned and military-affiliated businesses.
Questions electricians ask us
What is the fastest win for an electrical contractor?
Estimate follow-up. Most electricians quote and wait. An automated text-email-reminder sequence in your voice closes quotes that were going to die quietly, and it costs a fraction of one panel upgrade.
How do we rank for EV charger and generator installs, not just service calls?
Dedicated pages per install type with real answers (cost ranges, sizing, permits, incentives), town pages for where you actually work, structured data and reviews that mention the install. AI assistants and Google both reward the contractor who explains the job.
Do you understand licensing and how we can advertise?
Yes. License numbers, insurance and any required disclaimers are displayed where your state or municipality requires them, and we never make claims your license does not cover.
What does electrician marketing cost?
Never Miss a Lead $197/mo, Front Office AI $397/mo, Get Found Everywhere $897/mo, Market Leader $1,297/mo. Standalone AI Visibility programs $597–$1,497/mo. Websites from $997 flat. All month to month, every price published.
Will the AI receptionist know an outage from an estimate request?
Yes. It is trained on your services and policies, treats loss of power, burning smells and tripping breakers as urgent, books the rest, and texts you a summary of every conversation.
Can you connect to our field software?
Yes, including Housecall Pro, Jobber, ServiceTitan and Google Calendar.
Do you work with electricians outside New York and Vermont?
Yes, remotely across the United States. Local in the Capital Region, Adirondacks, Catskills and Vermont.
Related services
Other industries we serve
See how electricians like you show up before you spend a dollar
Thirty seconds on ChatGPT, Perplexity and Gemini, plus your Google Maps rank and site speed. If the score is good, we will tell you. If it is not, you will know exactly what to fix first.
Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee