Email and Text Campaigns That Bring Customers Back
Your past customers are the cheapest leads you will ever get. Most businesses never contact them again.
What it is
Email and SMS marketing automation means messages that go out to your existing customers on a schedule or in response to an action: a tune-up reminder every fall, a thank-you and review request after a job, a quarterly offer, a monthly newsletter. Media Pillars writes, designs and schedules these sequences and reports on the appointments they produce.
Who it's for
- Seasonal trades with repeat maintenance
- Restaurants and venues with events
- Retail with promotions
- Professional offices with annual renewals
What you get
Seasonal reminder sequences
Heating checks in September, AC in April, gutter cleaning in October — automatically.
Post-job flows
Thank-you, review request, referral ask, and a check-in months later.
Quarterly text campaigns
Short, compliant offers to segments of your list.
Monthly newsletter
Designed and written for you from a few notes.
Compliance built in
Opt-in records, unsubscribe handling and quiet hours managed.
Results tracked
Opens, replies and — most importantly — appointments booked from each send.
How it starts
Clean the list
We import and tidy your customer contacts and set up consent properly.
Approve the calendar
A year of seasonal sends and the automated flows, approved once.
Let it run
Campaigns go out; replies land in your inbox; bookings hit the calendar.
Pricing
Monthly plans are month to month with 30 days' notice. One-time work is a flat rate quoted in writing.
Reviews + Text Marketing
No setup fee. Automatic review requests and responses plus quarterly text campaigns. Included at no extra cost in Front Office AI and above.
Book your 15-minute walkthroughPair it with a monthly plan
Most clients run this alongside Front Office AI ($397/mo) so calls, texts and bookings are handled by the same system. See every plan side by side.
Compare all plansWhat Marketing Automation Actually Does
Multi-channel marketing automation reaches each customer on the channel they respond to — text, email, ringless voicemail, web chat, Facebook and Instagram — with a message triggered by what they just did, not by whether someone in your office remembered to follow up.
Most local businesses have a database of past customers worth more than their entire ad budget, and they contact it approximately never. Meanwhile new leads get one call, quotes go quiet and stay quiet, and the furnace you installed six years ago gets serviced by whoever sent a postcard in September.
Media Pillars writes the campaigns, builds the automation, handles carrier registration and compliance, and reports on what produced revenue. You approve the wording once.
The Campaigns We Build
Five that earn their keep for almost every local business, plus whatever your trade needs.
New-Lead Follow-Up
The first message goes out in under a minute, then a staged sequence over the following days across text and email. Speed to first contact is the single biggest predictor of whether a lead converts.
Quote and Estimate Follow-Up
Every quote that goes quiet gets worked automatically for weeks, politely, then moves into long-term nurture instead of being forgotten. This alone often pays for the service.
Appointment Confirmations and Reminders
Immediate confirmation, then reminders on your schedule, with reply-to-confirm or reschedule. The most reliable no-show reduction there is.
Review Requests After Every Job
Triggered by job completion or invoice paid, with a one-tap link to your Google review page and one polite follow-up.
Seasonal and Reactivation Campaigns
Maintenance reminders, pre-season tune-ups, winter prep, and win-back campaigns to customers who have not been back in a year. Sent to a list that already trusts you.
A2P Compliance and Deliverability
Carrier registration, consent capture, opt-out handling, list warm-up and weekly monitoring of delivery and complaint rates, so your messages actually arrive.
Live in 7 Days
Zero work on your end. Here is the whole process.
1
We Look At Your List and Your Season
A 15-minute call covering your services, your busy and slow months, and what you have in your customer database right now.
2
We Write and Build It
Every message written in your voice, sequences built, triggers connected to your phone, website, calendar and job software, carrier registration filed. You approve once.
3
Campaigns Run and We Report
Follow-up runs itself, seasonal campaigns fire on schedule, and you get monthly numbers on what actually produced booked revenue.
Talk to Our AI Right Now Call or Text (518) 777-2263
Built for Businesses Sitting On a Customer List They Never Use
If you have more than a few hundred past customers, the reactivation campaign alone is worth the call.
- HVAC, heating and air conditioning companies
- Plumbing, electrical and septic contractors
- Roofing, siding and remodeling contractors
- Landscaping, lawn care and snow removal
- Law firms, accountants and insurance agencies
- Salons, spas, barbers and med spas
- Medical, dental, chiropractic and veterinary offices
- Auto repair, tire and detail shops
- Restaurants, catering and event venues
- Retail, fitness and membership businesses
Serving Upstate New York, Vermont and the Catskills
Media Pillars LLC is a NYS-certified Service-Disabled Veteran-Owned Business based in Granville, NY. We serve businesses in Glens Falls, Saratoga Springs, Queensbury, Albany, Schenectady, Troy, Lake George, Whitehall, Granville, Salem, Cambridge, Hudson Falls and Fort Edward, and throughout Washington, Warren, Saratoga, Rensselaer, Albany and Greene Counties — plus Rutland, Manchester, Bennington and Poultney in Vermont, and the Catskills region including Catskill, Saugerties and Hudson.
Everything is remote-managed, so where you are located does not change what you pay or how fast you go live.
Every plan and price is on one page: see plans and pricing. Monthly plans from $197/mo, month to month, setup waived when you start within 7 days of your walkthrough.
Other Media Pillars Services
CRM & Lead ManagementMissed-Call Text-BackReviews & ReputationSales Funnels & Landing PagesAll Services
Your Best Leads Are Already In Your Phone
They bought from you once. Talk to the AI right now and let it book the 15-minute walkthrough where we show you what that list is worth.
Talk to Our AI Right Now Call or Text (518) 777-2263
No contracts. Month to month. Plans from $197/mo. Prefer a human? Frank direct: (518) 588-4012.
Common questions
Plain answers from the owner, not a sales script. Type a word to jump straight to yours.
Is texting customers legal?
Yes, with consent and proper opt-out handling, which we set up and maintain.
How often should I send?
Monthly email and a text every quarter is the sweet spot for most local businesses; flows triggered by jobs run on their own.
What does it cost?
Included in Front Office AI and above; or as the $197 a month Reviews + Text Marketing add-on.
Can you write it in my voice?
That's the whole point. You approve every template.
What is multi-channel marketing automation?
It is a system that reaches your customers on the channel they actually respond to — text, email, voicemail drop, web chat, Facebook and Instagram messages — with the right message at the right moment, triggered automatically by what the customer did. One customer, one conversation history, several channels.
Why not just send an email newsletter?
Because email open rates for local service businesses hover in the teens and twenties, while text messages get opened almost immediately by nearly everyone. Email is still the right tool for longer content and offers with detail; text is the right tool for anything time-sensitive. Using both, in the right order, roughly doubles what either does alone.
What campaigns should a local business actually run?
Five earn their keep for almost everyone: new-lead follow-up, quote follow-up for jobs that went quiet, appointment reminders, post-job review requests, and seasonal maintenance or reactivation campaigns to your existing customer list. We build all five and then add what fits your trade.
Will this annoy my customers?
Not if the frequency and the content are right, which is our job. Every message has a purpose, sequences stop the moment someone replies or books, opt-outs are honoured instantly, and we watch unsubscribe and complaint rates weekly. A relevant seasonal reminder from the company that installed your furnace is not spam.
Is text marketing legal? What about A2P registration?
Yes, when it is done right. We handle A2P 10DLC brand and campaign registration with the carriers, build proper consent capture, include required opt-out language and honour STOP automatically. Skipping this is why so many small businesses find their texts silently blocked.
Can it text my whole existing customer list?
Yes, with the right consent handling and a warm-up plan so carriers do not flag you. This is usually the fastest money in the whole system — a maintenance or reactivation campaign to people who already trust you routinely outperforms new-lead advertising.
Does it connect to my website and my calendar?
Yes. Forms and chat on your WordPress site feed straight in, and any campaign can drop the customer onto a booking link that checks real availability and puts the appointment on your calendar.
How do I know if it is working?
Monthly reporting on delivery, opens, replies, bookings and revenue by campaign, tied back to lead source. We also review it with you rather than emailing a dashboard nobody opens.
Do I have to write the messages?
No. We write everything in your voice and you approve it. Most owners change a word or two and never touch it again.
What does it cost and how fast can it go live?
Plans start at $197 per month, month to month, no contracts, and most businesses are live within 7 days. Tap the chat bubble or call or text (518) 777-2263 for a straight answer.
Still have a question?
Ask the same AI we install for clients. It answers in seconds, day or night, and can book your walkthrough. Prefer a person? Frank picks up.
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Backed by the Media Pillars Standard
Fourteen written guarantees, each with the remedy attached. Published because a promise you cannot check is not a promise.
- Calls answered 24/7 · 60-second text-back
- One-hour support response
- You own your domain, site and data
- No contracts · 30 days’ notice
- Every price published
- 90+ mobile PageSpeed on new sites
- Honest reviews, never gated
- Owner-level access to your own accounts
- A named human with a direct cell
- Money-back results guarantees
- 5-day exit, no fee
A straight answer and a price in writing, today
Tell us what is going wrong — missed calls, a site nobody finds, no reviews — and we reply with what we would do and what it costs. Same business day, no sales deck.
- Every price is published; the quote matches a plan to you
- Month to month, no contracts, setup waived when you start within 7 days
- A real person replies: Frank, (518) 588-4012
Prefer to talk? Call or text (518) 777-2263 — answered 24/7.