Superior CO-OP HVAC
A Mitsubishi Diamond Elite contractor serving the Glens Falls region needed a website that could carry an expanding service list, seasonal rebate information, and a growing crew — while the phone kept ringing.
What we did
- Built and maintained the WordPress site through several redesigns over eight-plus years
- Service and town page structure so each community they serve has its own doorway in search
- NYS Clean Heat and utility rebate content kept current each season
- Review automation and Business Profile management
- Sales reporting and Kickserv calendar integration behind the scenes
Where it stands
The company's site has become the reference point for heat-pump shoppers in its region, and the relationship has grown into full sales and marketing management.
Services involved
- Website Design
- Local SEO
- Reviews
- Analytics
More from this industry
About Superior CO-OP HVAC
Superior CO-OP HVAC is a veteran-owned heating and cooling contractor based in Cambridge, NY. The company is a Mitsubishi Electric Diamond Contractor ELITE specializing in ductless and ducted heat pumps, and has expanded back into traditional HVAC with RUUD furnaces, central air, boilers, water heaters, and 24/7 emergency service.
Media Pillars has been the company's marketing partner for more than eight years, and today Frank Davis also serves as Sales & Marketing Manager for Superior CO-OP and its sister brand, Adirondack Heat Pumps. That gives this engagement something most agency relationships never get: a marketer who also sits in the sales seat and sees exactly which leads turn into installs.
Industry: HVAC, Mitsubishi heat pumps, traditional heating & cooling · Location: Cambridge, NY — serving the Capital Region, Southern Adirondacks and Western Vermont · Website: scoophvac.com
The Challenge
Heat pumps are a considered purchase. Homeowners on oil and propane want proof that a cold-climate heat pump will actually keep them warm, what it will cost, and what rebates apply, and they want those answers before they will talk to a salesperson.
The website had to do three jobs at once: rank for heat pump and HVAC searches across dozens of towns in two states, be the source AI assistants cite when someone asks about heat pumps in Upstate NY, and convert research-stage visitors into booked estimates without adding staff to the phones.
What Media Pillars Built & Manages
This is a full-stack engagement. Everything below runs on the Media Pillars platform and is maintained month to month.
Conversion-Focused WordPress Website
Homepage rebuilt around a free-estimate lead section, How-It-Works strip, sticky mobile call and estimate bar, and a rebuilt global footer with service-area city links. Built on Avada with Rank Math and WP Rocket.
Custom Savings Calculators & Diagnostic Tools
A multi-step Cost-of-Doing-Nothing heat pump calculator, H2i Savings Calculator, Rebates and Savings Qualifier, Home Comfort Diagnostic, and a Mitsubishi troubleshooter, each capturing leads directly into the CRM and emailing a branded report.
Local SEO & AI Search Optimization
Town-by-town service pages for heat pumps and traditional HVAC, schema markup, FAQ content, legacy-page consolidation with 301 redirects, and content written to be cited by Google AI Overviews and ChatGPT.
AI Receptionist, Chat & Text
A 24/7 AI chat and text widget that answers heat pump questions, captures contact details, and hands warm leads to the office, with every transcript emailed to the team.
CRM, Lead Routing & Nurture
Every form, calculator, and chat feeds one pipeline with instant hot-lead notifications, a contact-preference branch, and a 90-day email nurture sequence for leads who are not ready to book yet.
Google Business Profile & Reputation
Optimized GBP listing featuring Mitsubishi Elite status, review-response management, and a customer territory map used to plan direct-mail and service-area expansion.
The Outcome
- A website that answers the heat pump cost, rebate, and cold-climate questions homeowners actually ask, so leads arrive pre-educated.
- Calculator and chat leads land in the CRM with full context, and the office is notified the moment a hot lead asks for a call.
- Traditional HVAC services (furnaces, AC, boilers, water heaters) were relaunched with a dedicated page architecture and a conversion path toward Mitsubishi heat pumps.
- Monthly GA4 and Search Console reporting drives an ongoing plan for organic, AI-search, and paid-social visibility.
- One partner handles website, SEO, automation, and reporting, so nothing falls between vendors.
Services Delivered
Every service on this project is something we offer to any HVAC or home-services business:
Website Design & Care Plans Local SEO & AI Search Optimization 24/7 AI Receptionist CRM & Lead Management Email & SMS Marketing Automation Reviews & Reputation Management Analytics & Reporting Sales Funnels & Landing PagesPlatform Stack
WordPress · Avada · Rank Math Pro · WP Rocket · Cloudflare · GoHighLevel (Media Pillars platform) · GA4 · Google Search Console · Google Business Profile · Trustindex
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