Superior CO-OP HVAC: Turning a Mitsubishi Diamond Elite Contractor Into the Region's Most Findable Heat Pump Installer
An eight-plus-year partnership covering website design, local and AI search optimization, custom savings calculators, AI receptionist and chat, lead automation, and Google Business Profile management for a veteran-owned HVAC company serving Upstate New York and Vermont.
Book Your 15-Min Walkthrough Visit Superior CO-OP HVACAbout Superior CO-OP HVAC
Superior CO-OP HVAC is a veteran-owned heating and cooling contractor based in Cambridge, NY. The company is a Mitsubishi Electric Diamond Contractor ELITE specializing in ductless and ducted heat pumps, and has expanded back into traditional HVAC with RUUD furnaces, central air, boilers, water heaters, and 24/7 emergency service.
Media Pillars has been the company's marketing partner for more than eight years, and today Frank Davis also serves as Sales & Marketing Manager for Superior CO-OP and its sister brand, Adirondack Heat Pumps. That gives this engagement something most agency relationships never get: a marketer who also sits in the sales seat and sees exactly which leads turn into installs.
The Challenge
Heat pumps are a considered purchase. Homeowners on oil and propane want proof that a cold-climate heat pump will actually keep them warm, what it will cost, and what rebates apply, and they want those answers before they will talk to a salesperson.
The website had to do three jobs at once: rank for heat pump and HVAC searches across dozens of towns in two states, be the source AI assistants cite when someone asks about heat pumps in Upstate NY, and convert research-stage visitors into booked estimates without adding staff to the phones.
What Media Pillars Built & Manages
This is a full-stack engagement. Everything below runs on the Media Pillars platform and is maintained month to month.
Conversion-Focused WordPress Website
Homepage rebuilt around a free-estimate lead section, How-It-Works strip, sticky mobile call and estimate bar, and a rebuilt global footer with service-area city links. Built on Avada with Rank Math and WP Rocket.
Custom Savings Calculators & Diagnostic Tools
A multi-step Cost-of-Doing-Nothing heat pump calculator, H2i Savings Calculator, Rebates and Savings Qualifier, Home Comfort Diagnostic, and a Mitsubishi troubleshooter, each capturing leads directly into the CRM and emailing a branded report.
Local SEO & AI Search Optimization
Town-by-town service pages for heat pumps and traditional HVAC, schema markup, FAQ content, legacy-page consolidation with 301 redirects, and content written to be cited by Google AI Overviews and ChatGPT.
AI Receptionist, Chat & Text
A 24/7 AI chat and text widget that answers heat pump questions, captures contact details, and hands warm leads to the office, with every transcript emailed to the team.
CRM, Lead Routing & Nurture
Every form, calculator, and chat feeds one pipeline with instant hot-lead notifications, a contact-preference branch, and a 90-day email nurture sequence for leads who are not ready to book yet.
Google Business Profile & Reputation
Optimized GBP listing featuring Mitsubishi Elite status, review-response management, and a customer territory map used to plan direct-mail and service-area expansion.
The Outcome
- A website that answers the heat pump cost, rebate, and cold-climate questions homeowners actually ask, so leads arrive pre-educated.
- Calculator and chat leads land in the CRM with full context, and the office is notified the moment a hot lead asks for a call.
- Traditional HVAC services (furnaces, AC, boilers, water heaters) were relaunched with a dedicated page architecture and a conversion path toward Mitsubishi heat pumps.
- Monthly GA4 and Search Console reporting drives an ongoing plan for organic, AI-search, and paid-social visibility.
- One partner handles website, SEO, automation, and reporting, so nothing falls between vendors.
Services Delivered
Every service on this project is something we offer to any HVAC or home-services business:
Platform Stack
Frequently Asked Questions
What did Media Pillars do for Superior CO-OP HVAC?
Media Pillars designed and maintains the scoophvac.com website, runs local and AI search optimization, built custom heat pump savings calculators and diagnostic tools, deployed a 24/7 AI chat and text receptionist, and manages the CRM, lead nurture automations, Google Business Profile, and monthly analytics reporting.
How long has Media Pillars worked with Superior CO-OP HVAC?
More than eight years. It is one of the longest-running Media Pillars client relationships, and Frank Davis now also serves as the company's Sales and Marketing Manager.
Can you build a heat pump savings calculator for my HVAC company?
Yes. The calculators built for Superior CO-OP are custom web tools that capture leads into your CRM and send a branded report automatically. We build similar tools for any home-services business where the customer needs a number before they will book.
Do you work with other HVAC companies in Upstate NY and Vermont?
Yes. We work with HVAC, plumbing, electrical, and other home-service contractors across Upstate New York, Vermont, and the Catskills, and remotely nationwide. We do not take on direct competitors in the same territory without discussing it first.
What does an engagement like this cost?
Superior CO-OP is on a full-service program. Comparable plans start with Never Miss a Lead at 197 per month and scale to Market Leader at 1,297 per month, with website builds quoted flat-rate. See our Plans and Pricing page for current rates.
Want your HVAC company found for heat pumps in every town you serve?
Book a free 15-minute walkthrough. We will show you exactly how the Superior CO-OP system works and what it would look like for your business.
Book Your 15-Min Walkthrough Call (518) 777-2263
