Adirondack Heat Pumps runs on the same system as its sister brand. Watch the 86-second case study video on the Superior CO-OP HVAC page.
A new brand on page one in its first season.
Launched as the heat-pump brand of an established contractor, with its own site, sales materials and reporting. Source: Google Search Console, Jul–Sep 2026 vs Jul–Sep 2025.
What we did
- Dedicated brand website
- Sales training and onboarding materials
- Sales reporting workbooks
Where it stands
A distinct brand presence for the heat-pump business with its own funnel and reporting.
Services involved
- Website Design
- Sales Enablement
- Analytics
About Adirondack Heat Pumps
Adirondack Heat Pumps is a Ticonderoga, NY contractor that specializes exclusively in Mitsubishi Electric heat pumps for homes and businesses across the Adirondacks and North Country, from Lake George to Lake Placid and Plattsburgh. The company is a Mitsubishi Electric Elite Contractor with Platinum- and Preferred-certified technicians, and backs installs with a 180-day comfort guarantee and 12-year protection.
Adirondack Heat Pumps is the sister company of Superior CO-OP HVAC. Frank Davis of Media Pillars serves as Sales & Marketing Manager for both, so the marketing here is run from inside the business.
Industry: Mitsubishi Electric heat pump sales, installation and service · Location: 15 Montcalm Street, Ticonderoga, NY — Lake George, Lake Placid, Plattsburgh and the Adirondack Park · Website: adirondackheatpumps.com
The Challenge
The Adirondacks are a hard market to reach: small towns spread over a huge area, seasonal residents, harsh winters that make homeowners skeptical of heat pumps, and a service territory that no single Google Business Profile covers.
The company needed a website and local-search footprint that shows up town by town from Lake George to Plattsburgh, educates cold-climate homeowners on Hyper-Heat performance, and captures estimate requests and rebate questions the moment they come in.
What Media Pillars Built & Manages
Media Pillars runs the company's website and digital marketing alongside Superior CO-OP HVAC.
WordPress Website Design & Care
A conversion-focused site on the Media Pillars stack: What-is-a-heat-pump education, team credentials, financing and estimate requests, reviews, and the comfort-guarantee story.
Town-Level Local SEO
Location pages for Adirondack and North Country communities so searches for Mitsubishi heat pumps in Lake Placid, Lake George, Plattsburgh, and surrounding towns find the company.
Google Business Profile & Reviews
Profile optimization featuring Mitsubishi Elite status, review generation and response management, and service-area alignment.
Lead Capture & Follow-Up
Estimate and financing requests captured into the same CRM and nurture system used by Superior CO-OP, with instant notifications to the sales team.
Rebate & Cold-Climate Education
Content on NYS Clean Heat rebates, Hyper-Heat cold-climate performance, and financing so North Country homeowners arrive informed.
Analytics & Reporting
GA4 and Search Console reporting shared across both companies so the sales team sees which towns and pages produce estimates.
The Outcome
- A dedicated Adirondack presence instead of a footnote on the Superior CO-OP site.
- Town-level pages and a managed Google Business Profile competing across a large, sparse territory.
- Estimate and financing requests flow into a CRM with follow-up, not an inbox.
- Marketing and sales run by the same person, so messaging matches what closes installs.
Services Delivered
Every service on this project is something we offer to any HVAC or home-services business:
Website Design & Care Plans Local SEO & AI Search Optimization Reviews & Reputation Management CRM & Lead Management Email & SMS Marketing Automation Analytics & ReportingPlatform Stack
WordPress · Avada · Rank Math Pro · WP Rocket · GoHighLevel (Media Pillars platform) · Google Business Profile · GA4 · Google Search Console
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