What we did
- Website design with plain-language service pages
- Contact routing
- Ongoing updates
Where it stands
Homeowners understand what they need before they call.
Services involved
- Website Design
- Content
More from this industry
About H2O Solutions
H2O Solutions of Mechanicville, NY installs and services whole-home water filtration systems, water softeners, and nine-stage drinking-water systems with UV sterilization, and has served more than 5,000 Capital Region families. Every relationship starts with a free in-home water test with immediate results, and installs include annual filter maintenance.
Media Pillars designed the company's website and supports its local search presence.
Industry: Whole-home water filtration, softeners, drinking water systems, water testing · Location: 2401 Route 9, Mechanicville, NY — Clifton Park, Saratoga Springs, Malta, Albany, Troy, Latham and 25+ Capital Region communities · Website: h2osolutionsny.com
The Challenge
Water treatment is sold on a test result. The website's job is not to sell a softener; it is to get a homeowner in Clifton Park or Saratoga to book the free in-home test, and to be found when they search for iron, hardness, lead, or well-water problems in their town.
That meant a site organized around the free test as the primary action, clear explanations of what each system removes, and a service-area structure that reaches two dozen Capital Region communities.
What Media Pillars Built & Manages
Media Pillars built the website and supports the company's search presence.
WordPress Website Design
A clean, mobile-first site that explains filtration, softening, and drinking-water systems in plain language and makes the free test the obvious next step.
Free Water Test Lead Capture
Test-request forms and click-to-call on every page so a homeowner can book the free in-home test in seconds.
Service & Community Pages
Whole-home filtration, softeners, drinking water, and maintenance services structured for search and mapped to 25-plus Capital Region communities.
Problem-Based Content
Pages that answer the questions homeowners actually search — hard water, iron staining, chlorine taste, lead, well water — and route them to the free test.
Google Business Profile Alignment
Services, service area, and hours matched between the website and the Google listing.
Website Care
Ongoing updates, security, and performance.
The Outcome
- A website organized around the one action that starts every sale: the free in-home water test.
- Service and community pages let the company be found across the Capital Region, not just in Mechanicville.
- Homeowners can understand what each system does before they call.
- The company has a web partner to keep the site current as products and rebates change.
Services Delivered
Every service on this project is something we offer to any water treatment, plumbing, or home-services business:
Website Design & Care Plans Local SEO & AI Search Optimization CRM & Lead Management Email & SMS Marketing Automation Reviews & Reputation Management 24/7 AI ReceptionistPlatform Stack
WordPress · Rank Math Pro · WP Rocket · Google Business Profile · GA4
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