What we did
- Website build with frequently updated listings
- Unlimited edits under a care plan
- Consulting on presentation and inquiries
Where it stands
Updates go live the same day, year after year.
Services involved
- Website Design
- Care Plan
More from this industry
About Jessie's Puppies
Jessie's Puppies is an AKC-certified breeder in Gansevoort, NY raising Maltese, Yorkshire Terrier, Morkie, and Malshih puppies, each placed with shots, veterinary clearance, and a tracking chip. Visits are by appointment only, and the site also lists senior dogs for adoption and a gallery of customer photos.
Media Pillars built the website in 2017 and has maintained it continuously since under a care plan that includes unlimited changes and edits, security and updates, and ongoing marketing consulting.
Industry: AKC-certified small-breed dog breeder — Maltese, Yorkshire Terrier, Morkie, Malshih · Location: Gansevoort, NY — Saratoga County and the Capital Region, by appointment only · Website: jessiespuppies.com
The Challenge
A breeder's website changes constantly: new litters, puppies placed, new customer photos, senior dogs available. If updating it requires a developer and an invoice each time, the site goes stale within weeks and buyers assume the puppies are gone.
The site also had to present a small home-based breeder as legitimate and careful — AKC certification, vet clearance, appointment-only policy — to families searching for a specific breed in the Capital Region.
What Media Pillars Built & Manages
Media Pillars delivered the original build and has run the site under a care plan ever since.
Original WordPress Website Build
A warm, mobile-first site with a page per breed, a customer photo gallery, senior-dog listings, and clear appointment-only contact paths.
Unlimited Litter & Photo Updates
New litters, availability, and customer photos posted on request as part of the plan, so the site reflects what is actually available.
Security, Updates & Performance
WordPress core, theme, and plugin updates, security hardening and monitoring, backups, and caching kept current so the site stays fast and never becomes a liability.
Ongoing Marketing Consulting
A standing marketing partner: advice on Google Business Profile, reviews, seasonal promotions, and what to change next, included with the plan.
Breed-Level Search
A page for each breed so families searching for Morkie or Maltese puppies in Saratoga County or the Capital Region find the breeder.
Trust Signals
AKC certification, health guarantees, and the appointment policy presented where a cautious buyer looks for them.
The Outcome
- A breeder site that has stayed current through years of litters and photos.
- No per-update billing, so the owner actually keeps the site accurate.
- Security and updates handled continuously for a site that runs on a home business's time.
- Each breed can be found by the family looking for it.
Services Delivered
Every service on this project is something we offer to any breeder, pet, or appointment-based business:
Website Design & Care Plans Local SEO & AI Search Optimization Marketing Consulting & Strategy Website Speed Optimization Reviews & Reputation Management Missed-Call Text-BackPlatform Stack
WordPress · Rank Math Pro · WP Rocket · Google Business Profile · GA4
Does ChatGPT recommend your business — or your competitor?
Free 30-second check on ChatGPT, Perplexity and Gemini. Your score on screen, a PDF report in your inbox, and the exact fix.
Run a business like Jessie's Puppies?
Call the AI line or chat here; it will book a walkthrough where we look at your current site, listings and phone handling together.