What we did
- Breeder website build with frequently updated litter and gallery pages
- Unlimited edits under a care plan
- Consulting on presentation and inquiries
Where it stands
Updates go live the same day, year after year.
Services involved
- Website Design
- Care Plan
More from this industry
About Jessie's Puppies
Jessie's Puppies is an AKC-certified small-breed dog breeder in Gansevoort, NY working with Maltese, Yorkshire Terrier, Morkie and Malshih lines. The website has to explain the breeder's health standards — shots, veterinary clearance and microchipping before placement — and its appointment-only visit policy, and it carries a senior-dog adoption section and a customer photo gallery.
Media Pillars built the website in 2017 and has maintained it continuously since under a care plan that includes unlimited changes and edits, security and updates, and ongoing marketing consulting.
Industry: AKC-certified small-breed dog breeder — Maltese, Yorkshire Terrier, Morkie, Malshih · Location: Gansevoort, NY — Saratoga County and the Capital Region, by appointment only · Website: jessiespuppies.com
The Challenge
A breeder's website changes constantly: new litters, puppies placed, new customer photos, senior dogs available. If updating it requires a developer and an invoice each time, the site goes stale within weeks and visitors assume the information is out of date.
The site also had to present a small home-based breeder as legitimate and careful — AKC certification, vet clearance, appointment-only policy — to families searching for a specific breed in the Capital Region.
What Media Pillars Built & Manages
Media Pillars delivered the original build and has run the site under a care plan ever since.
Original WordPress Website Build
A warm, mobile-first site with a page per breed, a customer photo gallery, senior-dog listings, and clear appointment-only contact paths.
Unlimited Content & Photo Updates
Litter announcements, gallery photos and page edits posted on request as part of the plan, so the website always matches the breeder's current status.
Security, Updates & Performance
WordPress core, theme, and plugin updates, security hardening and monitoring, backups, and caching kept current so the site stays fast and never becomes a liability.
Ongoing Marketing Consulting
A standing marketing partner: advice on Google Business Profile, reviews, seasonal promotions, and what to change next, included with the plan.
Breed-Level Search
A dedicated page per breed, structured with headings and schema so the breeder is found in local search across Saratoga County and the Capital Region.
Trust Signals
AKC certification, health guarantees, and the appointment policy presented where a cautious visitor looks for them.
The Outcome
- A breeder site that has stayed current through years of litters and photos.
- No per-update billing, so the owner actually keeps the site accurate.
- Security and updates handled continuously for a site that runs on a home business's time.
- Every breed page is indexed and findable in local search.
Services Delivered
Every service on this project is something we offer to any breeder, pet, or appointment-based business:
Website Design & Care Plans Local SEO & AI Search Optimization Marketing Consulting & Strategy Website Speed Optimization Reviews & Reputation Management Missed-Call Text-Back The 24-Hour WebsiteNeed a website for your breeding program? A 24-Hour Website is live one day after a 30-minute call, or contact Media Pillars for a WordPress build with a care plan like this one.
Platform Stack
WordPress · Rank Math Pro · WP Rocket · Google Business Profile · GA4
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