We have found that business owners who are active in participating with their internet marketing have much better results. An internet marketing company needs your feedback. What to focus on, what your market is and who your competitors are. Involvement is needed to make your investment maximized.
If your thinking to pay an internet marketing company eliminates your need for involvement, you are wrong. Sure they will take your money and do the best they can. If your active in monitoring what they do, it will assist them in targeting the right people.
Not 1 Size Fits All
Every business is different and to rise above the rest you need to do the things others are not doing. Yes, after a long lasting relationship your marketing company should be able to do exactly what is needed. Driving your target market to your website and social media. Your time energy to educate your marketing team.
New Photos & Videos Needed Weekly
The businesses that use new content every week are always going to win. That means you need to constantly be producing content for your internet marketing strategy. Take photos and video with a cell phone that has location turned on. Use this content especially for Google Business posts and other social media posts. If you have a blog or create new pages use the content there as well.
Most business owners now days simply do not understand the importance of this. Google and other search engines have evolved more than you can imagine and they know if content is new or simply taken from some other source online. Unique & original new content will ALWAYS help your pages and posts rank higher in search results. Whomever is doing your internet marketing is not responsible for creating this content, you are! Unless you have an in house marketing team this will be up to you to get it done.
Changes, Specials, Deals & Events
There is no way internet marketers can know what changes, what specials or what events you have scheduled unless you communicate it. Always give your internet marketers advance notice, editing, adding and creating content for your update takes time. Publishing the same content on your website, social media & Google Business will maximum results.