Here at Media Pillars we have been learning a lot about the HVAC market here in New York. New York is not just setting goals for reducing the use of fossil fuels, they are putting their money where their mouth is. Co-op money through NYSERDA is available to HVAC companies. Up to 50% and an annual maximum of $50,000 is available for marketing your business.
This is directly from their website, ” NYSERDA’s Cooperative (Co-op) Advertising and Training Program for Clean Heating and Cooling Partners offers incentives up to 50 percent of the total cost for educational, marketing promotion, and training opportunities to eligible HVAC professionals participating in PON 3653: Air-Source Heat Pump Program,PON 3620: Ground-Source Heat Pump Rebate or Renewable Heat NY. ” Continue reading…
Also use distributors co-op money
Many HVAC companies also are eligible for co-op money through their distributors. Media Pillars has been in contact with NYSERDA and a number of distributors and has discovered that double dipping in your co-op money is not only allowed but encouraged. What does this mean to you? It means you can advertise your business and actually make money. Imagine spending $5000 to market your business, get tons of new leads and get a check for doing it. Now that’s an incentive to grow.
We’d like to mention Superior Co-OP HVAC for always being on top of programs like this and educating us on the new technologies available to residential and commercial customers who want to save money with their heating and cooling while reducing energy and fossil fuel consumption. Gerald Davis the owner and Veteran is really leading the pack in educating people in saving money and the options in cleaner energy options. We highly recommend you give him a call or visit his website at https://ScoopHVAC.com to learn more about the different options available. Many of which have big rebates.
If you are an HVAC company in New York and want help with the process of using your co-op money from NYSERDA and distributor please feel free to contact us, we will gladly do as much of the process as we can, for you. Then we can build a plan for your marketing goals to use that co-op money. Things we can do with this co-op includes but is not limited to search engine optimization, pay per click, social media display advertising and local search optimization.