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A recent report revealed that nearly 50 percent of businesses don’t have a clearly defined online marketing strategy to steer their digital marketing efforts. This means many market leaders are investing their time, money and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction and budget and resource allocation.
A Concrete Digital Marketing Strategy Allows You To
- Determine marketing gaps
- Expand your reach
- Improve audience targeting
- Save time, money and resources
- Increase traffic, leads and conversions
- Generate better, faster revenue
- Discover more opportunities to build brand awareness
- Take appropriate actions
- Measure campaign performance and brand success
- Build a brand reputation
- Scale business
- Compete with industry giants
- Accomplish business goals
- Manage your financial resources
Digital Marketing Techniques:
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Search Engine Optimization
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of Internet or Web marketing. The primary purpose of SEO is to get higher rankings on search engines which in turn creates a larger target audience.
To quickly get an idea of what the challenge is in SEO, just type a search term into Google. Enter it without quotes because that is the way most users perform searches. You will get back a page of search results and an estimate of the number of pages on the Web that are indexed for that specific search term. That number represents your site’s competition for that particular search term.
Emails are a great marketing technique to get customers to return to a brand and purchase new products. First, a company must get people to sign up for an email list after they have made a purchase. Then, based on the knowledge they receive from the emails, it is highly likely these customers will return.
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Buyers and customers today are inundated by more marketing messages than ever before—more than 2,900 per day, by current estimations. This creates an environment of attention scarcity, challenging marketers with the task of producing engaging content that won’t get lost in the static. A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from businesses in 2020 – quench their thirst and you could increase your market share, sales, and brand recognition.
The hunger for video content is partly down to the improvement of smartphones and internet coverage worldwide. More people can access video content on the go than ever before. The average internet user prefers watching videos to any other form of content, so why not give the people what they want.
Brands can market themselves more effectively by creating clickable advertisements to put on popular websites. Examples of this are when ads for different companies appear on the side of an article on a website like ESPN or CNN.Get in touch with us for a free online business analysis