Crosstown Glass & Aluminum: A Website That Separates Residential Window Service From Commercial Glazing for a 20-Year Schenectady Company
WordPress website design with distinct residential and commercial service paths, a four-step process explanation, quote request capture, and local SEO for a family-owned glass and aluminum company serving Upstate New York.
Book Your 15-Min Walkthrough Visit Crosstown Glass & AluminumAbout Crosstown Glass & Aluminum
Crosstown Glass & Aluminum is a family-owned, BBB-accredited Schenectady, NY company with more than 20 years of industry experience in residential window service, commercial window and storefront glazing, architectural and specialty glass, and mirror products. The company works through a clear four-step process: estimate, project sketching and calculations, payment and manufacturing, then delivery and installation.
Media Pillars designed the company's website and supports its online presence.
The Challenge
A glass company serves two very different customers: a homeowner with a broken window who wants it fixed this week, and a general contractor or property manager specifying a storefront. Mixing them on one page loses both.
The site needed separate residential and commercial paths, a process explanation that sets expectations for custom-manufactured work, quote requests that capture the right details, and search visibility for both 'window repair Schenectady' and commercial glazing searches.
What Media Pillars Built & Manages
Media Pillars built the website and supports the company's search presence.
WordPress Website Design
A professional, mobile-first site that presents 20 years of glass and aluminum work to homeowners, contractors, and property managers.
Residential vs. Commercial Paths
Distinct residential window service and commercial glazing sections so each audience finds its own page, pricing expectations, and quote form.
Quote Request Capture
Quote forms and a dedicated quotes email path so estimate requests arrive with the details the shop needs to sketch and calculate the job.
Local SEO
Service pages and location signals for Schenectady and Capital Region glass, window, and mirror searches.
Trust Signals
BBB accreditation, insurance, family ownership, and the four-step process presented where a first-time customer looks for reassurance.
Website Care
Ongoing updates, security, and performance.
The Outcome
- Homeowners and commercial buyers each land on a page written for them.
- The four-step process sets expectations for custom work before the first call.
- Quote requests arrive with the right details for the shop to price the job.
- A 20-year company has a web presence that matches its reputation.
Services Delivered
Every service on this project is something we offer to any glass, contractor, or home-services business:
Platform Stack
Frequently Asked Questions
What did Media Pillars do for Crosstown Glass & Aluminum?
Media Pillars designed the company's WordPress website with separate residential and commercial service paths, a four-step process explanation, quote request capture, and local SEO for Schenectady and the Capital Region, and provides ongoing website care.
Why separate residential and commercial on a contractor website?
Because they are different customers with different questions, timelines, and budgets. Separate pages convert better and rank for different searches.
Do you work with glass companies and specialty trades?
Yes. We work with glass, window, and specialty contractors across Upstate New York and Vermont, and remotely nationwide.
Can commercial quote requests be routed differently from residential ones?
Yes. Forms on the Media Pillars platform can route by service type to the right person and trigger different follow-up sequences.
What does a contractor website cost?
A Launch Site is 2,997 flat and a Business Growth Site with full service and town-page architecture is 4,997 flat, quoted in writing. See our Plans and Pricing page.
Serve both homeowners and commercial clients and need a site that speaks to each?
Book a free 15-minute walkthrough. We will show you how to structure your site so both audiences convert.
Book Your 15-Min Walkthrough Call (518) 777-2263
