Dempster Plumbing: Local SEO, Google Business Profile Optimization, and Review Management for a 30-Year Hudson Valley Plumber
A full SEO audit, on-page and service-page management, Google Business Profile optimization, and professionally written review responses for a full-service plumbing company serving Columbia and Greene Counties.
Book Your 15-Min Walkthrough Visit Dempster PlumbingAbout Dempster Plumbing
Dempster Plumbing is a licensed, full-service plumbing company founded by Bill Dempster more than 30 years ago, serving Columbia County, Greene County, and surrounding areas of the Hudson Valley. Services include copper and PEX repiping, trenchless sewer replacement, hydrojetting, water heaters and tankless units, gas lines, water softeners and filtration, and 24/7 emergency repair.
Media Pillars is the company's SEO and online-reputation partner.
The Challenge
Plumbing is won on the phone in the first hour after a search. A company with 30 years of reputation still loses jobs if a newer competitor outranks it on Google Maps for 'plumber near me' or has more recent, better-answered reviews.
The site needed a clear-eyed audit of what was holding rankings back, service pages that matched how homeowners actually search (trenchless sewer, repipe, tankless), and a Google Business Profile that was complete, accurate, and actively managed.
What Media Pillars Built & Manages
Media Pillars runs the company's ongoing SEO and reputation program.
Comprehensive SEO Audit
A full technical, on-page, and local audit of dempsterplumbing.com with a prioritized fix list covering speed, structure, service coverage, and citations.
Service Page Management
Service pages managed and optimized for the searches that bring emergency and replacement jobs — repiping, trenchless sewer, water heaters, gas lines, and 24/7 repair.
Google Business Profile Optimization
Categories, services, service area, photos, and descriptions optimized so the profile competes in the Maps pack across two counties.
Review Response Management
Professionally written responses to Google reviews that thank customers, reinforce service keywords, and handle any negative feedback calmly.
Search Console & Analytics
GA4 and Search Console monitored so the program is steered by which towns and services actually produce calls.
Lead Capture Readiness
Call and form paths reviewed so the AI receptionist and missed-call text-back can be added when the company is ready.
The Outcome
- A documented SEO roadmap instead of guesswork, with fixes prioritized by impact.
- A complete, actively managed Google Business Profile competing for plumber searches across two counties.
- Every review answered in the company's voice, building trust with the next searcher.
- Reporting that shows which services and towns generate leads, so effort goes where the calls are.
Services Delivered
Every service on this project is something we offer to any plumbing, HVAC, or home-services business:
Platform Stack
Frequently Asked Questions
What does Media Pillars do for Dempster Plumbing?
Media Pillars completed a comprehensive SEO audit, manages and optimizes the company's service pages, optimized its Google Business Profile, and writes its Google review responses as part of an ongoing SEO and reputation program.
How do you help a plumber rank in the Google Maps pack?
A complete and accurate Google Business Profile, consistent citations, service and town pages on the website, steady review velocity with answered reviews, and technical health on the site.
Do you write review responses for clients?
Yes. Review responses are written in your voice, reinforce the services and towns you want to rank for, and handle negative reviews professionally.
Do you work with other plumbers in Columbia and Greene Counties?
We do not take on direct competitors in the same territory without discussing it first. We work with plumbing, HVAC, and home-service contractors across Upstate New York, Vermont, and the Catskills.
What does plumber SEO cost?
Standalone SEO programs start at 597 per month for SEO Foundation, with a one-time audit and setup. Reviews and reputation management is included in Front Office AI and above. See our Plans and Pricing page.
Want your plumbing company in the Maps pack for every town you serve?
Book a free 15-minute walkthrough. We will audit your site and Google Business Profile and show you exactly what is holding you back.
Book Your 15-Min Walkthrough Call (518) 777-2263
