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Media Pillars Website Design & Internet Marketing

23 Essential Pillars to Building and Managing Your Business’s Online Presence

Creating a robust online presence involves several crucial steps. Here are our 23 pillars that every business owner should pay attention to, and what we focus on when you hire us for ANY service:


    1. Website Design: Your website is often the first impression customers have of your business. Ensure it’s visually appealing, easy to navigate, and aligns with your brand.
    2. Website Usability: Ensure your website is user-friendly, loads quickly, and is optimized for mobile devices.
    3. Search Engine Optimization (SEO): Your website and content should be optimized with relevant keywords to improve your visibility in search engine results.
    4. Content Quality: Create high-quality, engaging content that provides value to your audience.
    5. Content Regularity: Update your website content regularly to keep your audience engaged and improve SEO.
    6. Blog: A blog can help you demonstrate your expertise, provide valuable content to your audience, and improve your SEO.
    7. About Us Page: This page should effectively communicate your business’s mission, values, and story.
    8. Contact Information: Make sure your contact information is clearly visible and accurate.
    9. Customer Testimonials: Highlight customer reviews and testimonials to build trust and credibility.
    10. Clear Call-to-Actions (CTAs): Guide users towards actions you want them to take, like purchasing a product or signing up for a newsletter.
    11. Social Media Presence: Determine which platforms your target audience uses and establish a presence there.
    12. Social Media Engagement: Regularly post engaging content and interact with your audience.
    13. Online Reputation Management: Regularly monitor and respond to reviews and comments about your business online.
    14. Email Marketing: Build an email list to share updates, promotions, and valuable content.
    15. Professional Imagery: Use high-quality images and graphics across all your digital platforms.
    16. Branding Consistency: Ensure your brand’s colors, logo, tone, and overall identity are consistent across all platforms.
    17. Google My Business Listing: Set up and maintain your Google My Business listing to improve local search visibility.
    18. Analytics: Use tools like Google Analytics to monitor your website’s performance and gain insights about your audience.
    19. Data Protection: Ensure your website is secure and complies with data protection regulations.
    20. Accessibility: Your website should be accessible to people with disabilities. This includes alt text for images, transcripts for videos, etc.
    21. Sales Funnel Optimization: Your online presence should be set up to guide visitors through the sales process effectively.
    22. Online Advertising: Consider using online advertising (Google Ads, social media ads, etc.) to reach a larger audience.
    23. Continual Learning and Adaptation: Digital trends evolve rapidly. Stay updated on the latest trends and be willing to adapt your online strategy as needed.