Jessie's Puppies: A Breeder Website With Ever-Changing Litters, Kept Current for Years Under One Care Plan
Original WordPress website build plus ongoing care — unlimited photo and litter updates, security, and marketing consulting — for an AKC-certified Maltese, Yorkie, Morkie, and Malshih breeder in Saratoga County.
Book Your 15-Min Walkthrough Visit Jessie's PuppiesAbout Jessie's Puppies
Jessie's Puppies is an AKC-certified breeder in Gansevoort, NY raising Maltese, Yorkshire Terrier, Morkie, and Malshih puppies, each placed with shots, veterinary clearance, and a tracking chip. Visits are by appointment only, and the site also lists senior dogs for adoption and a gallery of customer photos.
Media Pillars built the website in 2017 and has maintained it continuously since under a care plan that includes unlimited changes and edits, security and updates, and ongoing marketing consulting.
The Challenge
A breeder's website changes constantly: new litters, puppies placed, new customer photos, senior dogs available. If updating it requires a developer and an invoice each time, the site goes stale within weeks and buyers assume the puppies are gone.
The site also had to present a small home-based breeder as legitimate and careful — AKC certification, vet clearance, appointment-only policy — to families searching for a specific breed in the Capital Region.
What Media Pillars Built & Manages
Media Pillars delivered the original build and has run the site under a care plan ever since.
Original WordPress Website Build
A warm, mobile-first site with a page per breed, a customer photo gallery, senior-dog listings, and clear appointment-only contact paths.
Unlimited Litter & Photo Updates
New litters, availability, and customer photos posted on request as part of the plan, so the site reflects what is actually available.
Security, Updates & Performance
WordPress core, theme, and plugin updates, security hardening and monitoring, backups, and caching kept current so the site stays fast and never becomes a liability.
Ongoing Marketing Consulting
A standing marketing partner: advice on Google Business Profile, reviews, seasonal promotions, and what to change next, included with the plan.
Breed-Level Search
A page for each breed so families searching for Morkie or Maltese puppies in Saratoga County or the Capital Region find the breeder.
Trust Signals
AKC certification, health guarantees, and the appointment policy presented where a cautious buyer looks for them.
The Outcome
- A breeder site that has stayed current through years of litters and photos.
- No per-update billing, so the owner actually keeps the site accurate.
- Security and updates handled continuously for a site that runs on a home business's time.
- Each breed can be found by the family looking for it.
Services Delivered
Every service on this project is something we offer to any breeder, pet, or appointment-based business:
Platform Stack
Frequently Asked Questions
What does Media Pillars do for Jessie's Puppies?
Media Pillars built the breeder's website in 2017 and maintains it under an ongoing care plan: unlimited litter, photo, and content updates, WordPress security and updates, performance, and marketing consulting.
Do you work with small home-based businesses?
Yes. Many of our longest relationships are with one- and two-person businesses that need a website kept current without learning WordPress.
How fast are updates made under the care plan?
Routine edits are typically completed within one business day; urgent changes such as availability are handled the same day.
What does unlimited changes and edits mean?
Any content, photo, price, or layout change the business requests is made as part of the monthly plan, with no per-change billing. Full redesigns and new custom features are quoted separately.
What does a website care plan cost?
Care plans start at 97 per month and scale with the level of support and edits included. See our Plans and Pricing page.
Have a website that changes every week and no time to update it?
Book a free 15-minute walkthrough. We will show you how unlimited edits under a care plan keeps your site current.
Book Your 15-Min Walkthrough Call (518) 777-2263
