Co-Op Money for HVAC Companies in New York

Here at Media Pillars we have been learning a lot about the HVAC market here in New York. New York is not just setting goals for reducing the use of fossil fuels, they are putting their money where their mouth is. Co-op money through NYSERDA is available to HVAC companies. Up to 50% and an annual maximum of $50,000 is available for marketing your business.

This is directly from their website, ” NYSERDA’s Cooperative (Co-op) Advertising and Training Program for Clean Heating and Cooling Partners offers incentives up to 50 percent of the total cost for educational, marketing promotion, and training opportunities to eligible HVAC professionals participating in PON 3653: Air-Source Heat Pump Program,PON 3620: Ground-Source Heat Pump Rebate or Renewable Heat NY. ” Continue reading…

Also use distributors co-op money

Many HVAC companies also are eligible for co-op money through their distributors. Media Pillars has been in contact with NYSERDA and a number of distributors and has discovered that double dipping in your co-op money is not only allowed but encouraged. What does this mean to you? It means you can advertise your business and actually make money. Imagine spending $5000 to market your business, get tons of new leads and get a check for doing it. Now that’s an incentive to grow.

We’d like to mention Superior Co-OP HVAC for always being on top of programs like this and educating us on the new technologies available to residential and commercial customers who want to save money with their heating and cooling while reducing energy and fossil fuel consumption. Gerald Davis the owner and Veteran is really leading the pack in educating people in saving money and the options in cleaner energy options. We highly recommend you give him a call or visit his website at https://ScoopHVAC.com to learn more about the different options available. Many of which have big rebates.

If you are an HVAC company in New York and want help with the process of using your co-op money from NYSERDA and distributor please feel free to contact us, we will gladly do as much of the process as we can, for you. Then we can build a plan for your marketing goals to use that co-op money. Things we can do with this co-op includes but is not limited to search engine optimization, pay per click, social media display advertising and local search optimization.

More About Discovering the New York Cooperative Advertising and Training Program for HVAC Companies

Introduction As an HVAC company in New York, staying ahead in the industry involves more than just offering excellent services. It requires strategic marketing and continual staff training. To this end, the New York Cooperative Advertising and Training Program offers an indispensable opportunity. This initiative benefits HVAC companies by providing assistance with advertising costs and comprehensive training to enhance service delivery.

History of the Program The New York Cooperative Advertising and Training Program was established with the primary objective of helping local HVAC businesses flourish. Recognizing the challenges many HVAC companies face in getting their services to the market, the New York State authorities initiated this program to provide support in areas such as advertising and training. Over the years, the program has helped numerous businesses gain visibility, enhance their service quality, and ultimately, increase their market share.

Benefits of the Program

1. Cost-effective Advertising: The program assists HVAC businesses with the costs associated with advertising. This means your business can reach a broader audience without significantly increasing your advertising budget.
2. Improved Service Delivery: Regular training ensures your team stays up-to-date with the latest HVAC technologies, practices, and regulations. This knowledge upgrade results in better service delivery, enhancing your company’s reputation and customer satisfaction.
3. Increased Business Growth: With effective advertising and improved service delivery, you’re more likely to attract and retain customers. This can lead to increased business growth and profitability.
4. Community Collaboration: Participating in the program allows for networking with other HVAC businesses, fostering a sense of community and providing opportunities for collaboration.

Process for Joining the Program

To join the New York Cooperative Advertising and Training Program, follow the steps below:

1. Application: Submit an application indicating your interest in the program. The application should detail your business operations and why you would like to join the program.
2. Evaluation: The program committee will review your application. This process may include a review of your business practices, financial stability, and past advertising efforts.
3. Training: Once accepted, your team will undergo training tailored to your business needs. The training will cover various areas of HVAC service delivery, including emerging technologies and best practices.
4. Implementation: After training, you’ll implement what you’ve learned into your business operations. You’ll also receive guidance on how to effectively use cooperative advertising to reach more customers.
5. Follow-up: The program committee will follow up on your progress to ensure you’re benefiting from the program and to provide any necessary support.

In conclusion, the New York Cooperative Advertising and Training Program offers an excellent opportunity for HVAC companies looking to improve their service delivery, reach more customers, and grow their business. By participating, you’re investing in the long-term success of your business.